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Jacob Moynihan

Jacob Moynihan is a Digital Marketing Expert and CEO of TrafficLabs.io. Jacob will help to drive traffic to your website or blog and he generates leads and traffic to increase your customer network.

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Jacob Moynihan

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  1. Jacob MoynihanDigital Marketing Expert Jacob Moynihan is a Digital Marketing Expert and CEO of TrafficLabs.io. Jacob will help to drive traffic to your website or blog and he generates leads and traffic to increase your customer network.

  2. Automated Growth Hacking Model By Jacob Moynihan • If you don’t continuously improve yourself you will eventually succumb to competitive forces. Luckily, it's not very difficult to do that, as long as you remain diligent and self reflective. • I’m going to outline the mindset needed for continuous website improvement, then I’m going to give you methodology on where to experiment. • Why should you care? • According to US Bank, 82% of business failures are due to issues with cash flow. It gets even better - let’s take a look at some statistics about business survival rates: • Two-thirds of all businesses survive at least two years. Half of all businesses survive at least five years. One-third of all businesses will survive at least ten years. Here's the kicker, this is across all industries. (Bureau of Labor Statistics) • How can you avoid this? You must have a process that continually improves itself. Toyota adapts this method (called Kaizen) to great success.

  3. Jacob Moynihan Marketing Expert • Before you can improve your business you need to document your process. How will your colleagues and team members follow along if they have no reference point? The first step on the path to improvement is to document your processes so you can better analyze it to create your initial hypothesis for growth. • Not only that - if your process is not documented, how will you have standardization and scalability? To grow you must have standardized procedures. From manufacturing, to training new hires, to accounting. • Don’t feel overwhelmed. Begin with what is most important to your company. Depending on your company type certain procedures will take precedence over others. • For Toyota, concentrate on optimizing their manufacturing process because that is the most pertinent issue for their revenue/growth. • Your idea might not work. You need to realize that there is no real “failure” here. Implement something that completely fails and bombs? That's a fantastic learning experience. Implement something that just knocks it out of the park? That's your success! It's a win-win situation, either you learn something new and iterate towards a viable solution, or you successfully implement a real change to your process that pays off dividends. • Don’t fear failure. Fear not learning from your failures. STEP 1 - IS YOUR PROCESS DOCUMENTED? STEP 2 - THE EXPERIMENTAL MINDSET

  4. 4 GROWTH METHODSMETHOD 1 - KNOW YOUR FUNDAMENTALS • What are your fundamentals? Let's start with the nuts and bolts. What makes up your target audience, what do you sell, and what happens when they come to your website - to name a few. • Do you have a buyer persona for your product or service? • Put yourself in the user’s shoes. What's your primary age group? What is their demographic? Take it a step further, what emotions are they feeling when they see my website? What emotions do I want to invoke when the read my copy and see the pictures on my website? • You want to go through your website with an eye on what the user is experiencing. The reason you are doing this is because you want to see how a user can “fall off” your website. How can you keep them more engaged with your brand? • Gather your team and brainstorm together. Think of the best tangibles to begin experimenting with. (the copy, layout, images, videos, all the pieces that make up your website) • The intention of doing all this is because you want to invoke a certain behavior from your visitor - usually one that involves utilizing one of your call-to-cations. • To help drive the point home - when Instagramchanged their marketing copy from “upload your photos” to “share your photos” growth was very rapid - just by changing one word. Your fundamentals are just that - fundamental. Don’t overlook them, and always think about how your audience is going to be impacted by it.

  5. METHOD 2 - THE END OF THE LINE • Ever heard the term “work backwards?” Look at the end of your funnel - typically when a person either schedules a consultation or pays your for something - you can also begin where your highest impact KPI (key performance indicators) might live. The idea is to begin with the lowest hanging fruit in your company, and improve that while working your way “up” the funnel. • Amazon created the 1 click shopping experience. They have created virtually no friction between seeing a product and deciding to buy it. Humans are impatient. Going through 3-4 different pages before they collect your money has many fall off points. From the website Innovation: • One-click buying helps to alleviate shopping-cart abandonment – a major challenge for online retailers, according to a report in Digiday, an online publication covering digital media. “It’s an issue both on mobile and desktop and can represent major revenue losses for retailers.” The average shopping cart abandonment rate is about 70%, the report said, citing several studies. • Amazon saw a problem with shopping-cart abandonment and created a solution - ignore the shopping cart, allowing the user to instantaneously buy. • Keep in mind that every business is going to have unique challenges it needs to overcome, make sure you are catering your methodology towards your unique situation.

  6. METHOD 3 - THE MOST IMPORTANT PAGES • Use your time wisely. Go to the parts of your website - the pages, sections, workflows, etc. - that have the highest impact to your revenue goals. If you’re not using software to monitor your traffic stop reading and find one right now! • The tricky part about this is that you need to have a thorough understanding of how these all weave together. How does achieving goal X turn into growth and revenue for the business? You must use intense scrutiny here. It's very easy to implement goals that merely serve vanity metrics. Don’t do that, focus on what web pages provide the highest impact and ROI for your business, and set out to improve those.

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