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Valuing Organizational Information

Explore how information varies across an organization, the impact of poor-quality data, and the benefits of high-quality information. Learn about transactional and analytical data, real-time systems, and the significance of accuracy, completeness, consistency, uniqueness, timeliness, and quality. Discover sources and costs of poor information including challenges in tracking customers, identifying opportunities, revenue tracking, and building customer relationships.

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Valuing Organizational Information

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  1. Valuing Organizational Information • Explain how information differs throughout an organization • Assess the impact of low-quality information on an organization and the benefits of high-quality information on an organization 6-1

  2. Information Characteristics • Real-time information • Real-time system • Accuracy • Completeness • Consistency • Uniqueness • Timeliness • Quality – sources, costs?

  3. Levels, formats, and granularities of organizational information

  4. Transactional and Analytical Information

  5. The Value of Quality Information 6-5

  6. Sources and Costs of Poor Information • Costs • Inability to accurately track customers • Difficulty identifying valuable customers • Inability to identify selling opportunities • Marketing to nonexistent customers • Difficulty tracking revenue from invoices • Inability to build customer relationships • Sources • Online customers intentionally enter inaccurate information for privacy • different systems have different entry standards and formats • Call center operators enter abbreviated or erroneous information • Third party and external information contains inconsistencies, inaccuracies, and errors

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