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Effective Communication Strategy Development

Learn to craft messages, reach audience effectively, understand external environment, and implement tactics for successful communication strategy. Gain insights on stakeholder engagement and audience motivation.

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Effective Communication Strategy Development

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  1. Developing communication essentials

  2. A Communications Stategy • Objective -SMART • Insights • Audience - who are they? • -Need to know? • External environment • Craft your messages • Tactics- the fun bit. • Find • Grow • Nurture

  3. Working out the Why? Tip: Check out Simon Sinek – Ted Talk Simon Sinek - Why do I need to know about you again? Just coz

  4. Your audience Who is it you are trying to reach ? Undertake an exercise to build your stakeholder list.

  5. Get under the skin of your audience TIP: Undertake an exercise to understand more about what motivates your audience • Head • Heart • What makes them take action • Outside influences

  6. How to reach your audience TIP: How do we fit with their agenda? …Rather than the other way about… • What’s important to them? • What’s their main focus? • What comms method will reach them

  7. Understand the external enviornment How do we fit with this agenda? …Rather than the other way about… • What’s happening around us? • Policy • Politics • Funding • Events • Initiatives

  8. Strategy vs Tactics • Educate market? • Reach new audience? • Positioning ? • Influence? • Awareness fund? • Fundraising? • So how can we go about doing this?

  9. Tactics How do we fit with the current agenda? …Rather than the other way about… • How are you going to reach your audience? • Social media • Tradition press • online • influencers • Bloggers • Community groups • 1-2-1 • Conferences

  10. What other resources do we have • Individual case studies • Cost benefit analysis • Independent evaluation • Annual Report • Images • Films What’s a case study “a research method involving an up-close, in-depth, and detailed examination of a subject of study, as well as its related contextual conditions.”

  11. The Developed Plan

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