My Favorite SEO Tools – 2009 edition

1. My Favorite SEO Tools – 2009 edition Wil Reynolds, Associate, SEER Interactive

2. Tools for SEO New tools & Oldies but goodies – revisited Twitter: @wilreynolds (one l)

3. Lesson Learned from a Hangover

4. It all started with a hangover

5. Client use of dog breeds by gender to jumpstart print campaign testing

8. One of the most overlooked metrics SEOs should start evaluating TODAY

9. Bounce Rates & SEO How do you know when your rankings stop driving increases in leads / sales for your business? “my rankings are the same but my business from search is down?”

10. Bounce Rate Impact on SEO Case Study + Impact Analysis

11. Bounce Rates - Case Study We evaluate bounce rates daily for each keyword (daily=catch problems quick) Caught a page 1 keyword with a sometimes 80% bounce rate for a client Homepage ranked for product search instead of product page

12. Bounce Rates - Options 1 – Target a new page (risk = losing ranking) or 2 – Dynamically change products on homepage based on high bouncing keywords (risk = over aggressiveness) Showed first 3 products to match this high bouncing word group…result

13. Bounce Rates - Results Ranking is still on page 1 Bounce rate for this product was cut by over 20% Sales for his product increased 2x% And we didn’t improve their ranking

14. Bounce Rates – Your takeaways 1 – If you are analyzing SEO by where you rank you would never have caught this issue - analyze SEO by more than just rankings to maximize SEO efforts 2 – Trend out your bounce rates for top keyword buckets & trend conversion metrics too - impact of rank and bounce rates on conversions 3 – Take action! 4 – HINT: Scale this with GA API or your analytics providers API

15. MSN Commercial Intent http://adlab.microsoft.com/Online-Commercial-Intention/

16. MSN Commercial Intent Why you should care: Affiliates need to know research vs. commercial queries Marketers need to know what kind of message to put in front of someone

17. MSN Commercial Intent

18. MSN Commercial Intent

19. MSN Commercial Intent

20. MSN Commercial Intent The plural is much more likely to be commercial according to our snowboards vs. snowboard test. This is true for some of our e-commerce clients

21. MSN Commercial Intent • Look for queries highly skewed to one or the other (commercial vs non) – look for high degrees of confidence • Test against your own data set on keywords that are currently ranking well before taking this tool at face value • If accurate place more value in the tool

22. Affiliates need to be taking advantage of hot keywords

23. Hot Keywords MAJOR competitive advantage Big companies move slow Their inability to act for mid / long tail / hot keywords = opportunity for you

24. Rising Searches – Google Insights

25. Hot Keywords Product getting hot? How do you rank for it? Tip: Move it up one level in the hierarchy – possibly link from homepage in a hot product section.

26. Hot Keywords

27. Hot Keywords Takeaway from pricegrabber.com? Top 200 products are always at most 2 clicks from the homepage

28. Hot Keywords By the time your big competitors get wind of a trend, and get approval, you’ll be on to the next opportunity. Be NIBLE!

29. Suit = Slow = Opportunity for you! =

30. Competing with Large Brands Google’s algorithm seems to be favoring large brands more and more, you’ve got to find ways to compete, this is one of the ways. Blogstorm.co.uk

31. Hot Keywords http://www.blogstorm.co.uk/how-user-data-links-document-scoring-may-be-used-in-the-brand-algorithm/

32. Linkbuilding Linkbuilding is about exposure to stimuli You can’t have all the ideas You need a Spark Put yourself in a position to have great ideas

33. Linkbuilding is about exposure

34. My linkbuilding sparks userscripts.org/scripts/show/43451

35. My linkbuilding sparks userscripts.org/scripts/show/43451 Google Trends http://www.google.com/trends/hottrends

36. My linkbuilding sparks Google Trends google.com/trends/hottrends

37. How do you measure up? Graphical representation of where you are weak SEOMOZ labs

38. How do you measure up? Graphical representation of where you are weak SEOMOZ labs

39. How do you measure up?

40. How do you measure up? http://www.seomoz.org/labs/

41. Rising Keywords in your backyard How do you find keywords / sites that are significantly creeping up in traffic over the last 7 days?

42. Enhanced Google Analytics http://www.juiceanalytics.com/writing/keyword-trends-google-analytics-greasemonkey/

43. Enhanced Google Analytics

44. Enhanced Google Analytics

45. Enhanced Google Analytics Rising keywords that start driving traffic will sometimes be dwarfed by higher traffic terms depending on the report length = no visibility in GA.

46. Google Analytics for Greasemonkey This tool will help you… Find rising keywords Find rising referral sites Understand the correlation between ranking movement and traffic movement

47. How to use tools for SEO Linkbuilding Tools

48. Hubfinder This tool will help you… Find which competitors / sites in the top 10 are linked from the same sources Find someone linking to 3 of your competitors and not you who’s also ranking well for your target keyword

49. Hubfinder Paid Version: http://training.seobook.com/hubfinder URLs for mirror: www.cyclelicio.us/hubfinder/