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INTRODUCTION

INTRODUCTION. June 2010 Can Seng Ooi, Ph.D., Copenhagen Business School Pia Polsa, Ph.D., HANKEN School of Economics. Hello! I am Can-Seng. www.ooi.dk ooi@cbs.dk . Tel: 3815 2516 Procelænshaven 24, 2000 Frederiksberg You will meet Pia on Monday! www.hanken.fi/staff/polsa/

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INTRODUCTION

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  1. INTRODUCTION June 2010 Can Seng Ooi, Ph.D., Copenhagen Business School Pia Polsa, Ph.D., HANKEN School of Economics

  2. Hello! I am Can-Seng • www.ooi.dk • ooi@cbs.dk. • Tel: 3815 2516 • Procelænshaven 24, 2000 Frederiksberg • You will meet Pia on Monday! • www.hanken.fi/staff/polsa/ • pia.polsa@hanken.fi • Tel. 152 1661 2736 • Room 411, Siyuan building, School of Management at Fudan • After 15 July, P.o.Box 479, 00101 Helsinki

  3. AGENDA • Learning objectives • About this course • Daily morning debriefs • Your assignment

  4. While in class ... • Usual rules apply • No shorts and flip flops, please. • Company visits: Smart casual, at least • Your participation essential • You will only get what you give!

  5. Learning Objectives • To get a BASIC knowledge about SOME issues that are important for doing business in China • To attract an interest to find out more about these issues • To learn to find out about issues in doing business in China

  6. Topics • International business frameworks • China issues: guanxi, culture, CSR, social political situation • Firm visits

  7. Daily Morning Debriefs • Daily morning debriefs: 8 groups • Arguments and discussions • 3 main learning points from each lecture/visit • 10 minutes for each group, discussion follows

  8. Your Assignment • Individual or group submissions • Develop your own “live” cases • Examples: Vestas in China, Airbus in China • You may use the OLI and sophisticated PEST frameworks. • Concentrate on one or two business issues, e.g. trademark protection, HRM issues, marketing, joint-venture challenges • 8-10 pages, excluding references, appendices and front page (1.5 spacing, New Times Roman 12 pt, 2.5 cam margin all round). PDF format. • You will be graded A, B, C, D, E and F • Deadline: 13 August 2010, 2359hrs. • Send electronic submission to ooi@cbs.dk

  9. Your assignment • The points are giving according the following criteria: • clarity of your project report, • logic of your report in all the parts, • how extensive your theoretical part or the literature review is, • how relevant your literature review is in relation to your aim, • how extensive your empirical part is, i.e. how much you have collected data, • how well you present and analyze your data, • how well you conclude your findings.

  10. Your assignment • The project report should include following parts: • Front page with a heading of the project and the names of the team members • Introduction to the project • Aim of the project • A theory part or a literature review of the topic, i.e. what has been written previously on the topic of your project • Empirical part, i.e. some kind of data that gives an answer to your aim. The data can be interviews, a survey, statistics, analysis of media (TV, films, magazines, news papers), and observations. • Report of results, i.e. what kind of answer did you get to your aim • Conclusions (summary, further research avenues, implications of your results)

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