Creative Commons: an introduction Jessica Coates Project Manager Creative Commons Clinic

1. Creative Commons: an introduction Jessica CoatesProject ManagerCreative Commons Clinic AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

2. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

3. What can you do without permission? • Email a news article to a friend? • Download a song onto your hard drive? • Post a picture/song/film onto your blog page? • Use a song in a podcast or in the soundtrack of a short film? • Create a remix or mash up out of video/music clips? • Record a cover song? AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

4. What can you do without permission? • Email a news article to a friend? • Download a song onto your hard drive? • Post a picture/song/film onto your blog page? • Use a song in a podcast or in the soundtrack of a short film? • Create a remix or mash up out of video/music clips? • Record a cover song? No No No No No No AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

5. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

6. Enter Creative Commons Aims to make creative material more freely available by providing free licences that creators can use to give permission in advance AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

7. Licences 4 licence elements: Attribution – attribute the author Noncommercial – no commercial use No Derivative Works – no remixing ShareAlike – remix only if you let others remix AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

8. Licences creators mix and match these elements to make a licence eg: Attribution-Noncommercial-ShareAlike – can remix, tweak, and build upon the work, as long as: • you credit the author; • it is for non-commercial purposes; and • you license your new creations under the same licence AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

9. Licences Attribution Attribution-Noncommercial Attribution-NoDerivatives Attribution-ShareAlike Attribution-Noncommercial-ShareAlike Attribution-Noncommercial-NoDerivatives AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

10. Licences AUSTRALIA part of the Creative Commons international initiative

11. Licences AUSTRALIA part of the Creative Commons international initiative

12. Finding CC Material • Built in metadata makes CC materials easy to find. • Search engines with dedicated CC functions include Google, Yahoo, Flickr and Firefox (Linux web browser). • Creative Commons homepage lets you search by type of material. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

13. CC sites Good places to find CC material: • Flickr - photos • Blip.tv – videos • Magnatune – music • Opsound – CC ‘sounds’ • Directory of Open Access Journals - articles • ccMixter – remix community • Internet Archive - everything AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

14. Before using CC material Things to think about: • Check that you’re following the licence (ask for extra permission if you want to make extra uses) • Make sure your use isn’t ‘derogatory’ • Use common sense • Don’t forget to attribute AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

15. Using CC licences • Can use to give permission for your own material • Free, easy to understand, no lawyers needed • If putting material online, should always license if you can – otherwise, people can’t do anything AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

16. Choosing a licence • Licence generator – on CC website – uses simple questions to determine appropriate licence • Also available: • ccPublisher – downloadable desktop wizard • Microsoft plug-in –allows you to CC license straight from Office programs • Individual site generators eg Flickr AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

17. Licences AUSTRALIA part of the Creative Commons international initiative

18. Licences AUSTRALIA part of the Creative Commons international initiative

19. Licences AUSTRALIA part of the Creative Commons international initiative

20. What to CC license? You can publish/archive: • short works • long works • previews/excerpts • samples • ‘drafts’ • material that would not otherwise be published – eg source material, back catalogue, ‘junk’ AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

21. Where to share material • Own website • Popular sites – eg Flickr, Garageband.com Myspace • Remix communities – eg ccMixter, Opsound • CC businesses – eg Revver, Magnatune • Own website • Peer-to-peer, bit torrent AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

22. Before using CC licences Things to think about: • Who do you want to use the material, and when? eg global, perpetual • Are you choosing the right licence? eg do you want them to be able to change your material? • Do you have the rights to license the material? are you using anyone else’s material? AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

23. Case Studies AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

24. Revver • Free video sharing site – remunerates authors through embedded advertising • compulsory BY-NC-ND licensing – cause maximum distribution essential to business model • Eepybird.com’s “Extreme diet coke and mentos experiment” - watched over 6 million times; made US$30,000 “the terms of service for many upload sites give site owners free reign to edit or repurpose uploads however they like, it’s a step forward every time a new creator opts into the CC license.” AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

25. Cory Doctorow • Sci-fi author and editor of Boing-Boing • 2003 - released first book, Down and Out in the Magic Kingdom, as e-book under BY-NC-ND at the same time as published • Re-released in 2004 under BY-NC-SA • 30,000 downloads first day, now in 6th print run “Throughout history, writers have relied on day jobs . . . to make ends meet. The Internet not only sells more books for me, it also gives me more opportunities to earn my keep through writing-related activities.” AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

26. Magnatune • Aims to reach niche markets not serviced by traditional record industry • MP3 previews available under a CC Attribution-Noncommercial-ShareAlike licence - allows people to promote the music online and remix • Users pay for higher-quality versions, or for commercial use licences (eg for advertisement or re-mix CD) • All proceeds split 50/50 with artist “Find a way of getting music from the musician to their audience that's inexpensive and supports musicians. Otherwise, musical diversity will continue to greatly suffer under the current system where only mega-hits make money.” AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

27. Thanks http://www.creativecommons.org http://www.creativecommons.org.au info@creativecommons.org.au This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J