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Potential Impact of New Casinos On Existing Sparks, Nevada Casinos

Potential Impact of New Casinos On Existing Sparks, Nevada Casinos. September 28, 2005 Presentation to: AD HOC Committee on Non-restricted Gaming The City of Sparks, Nevada Prepared By: Wells Gaming Research 495 Apple Street, Suite 205 Reno, NV 89502.

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Potential Impact of New Casinos On Existing Sparks, Nevada Casinos

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  1. Potential Impact of New CasinosOn Existing Sparks, Nevada Casinos September 28, 2005 Presentation to: AD HOC Committee on Non-restricted Gaming The City of Sparks, Nevada Prepared By: Wells Gaming Research 495 Apple Street, Suite 205 Reno, NV 89502

  2. Potential Impact of New Casinos on Existing Sparks Casinos Scope of Work • Current Status & Trends - Tribal Gaming Impact • Demographic Projection 1,440 square miles to 2010 • Gravity Model - Local Gaming Market • Player Counts • Existing Casinos - Meeting With Management • Local Market Attraction Factors • Survey of Sparks Gamblers • Potential New Casino Locations 7 in Sparks, 2 in Reno • Estimate Impact on Existing Sparks Casinos Wells Gaming Research

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  13. Potential Impact of New Casinos on Existing Sparks Casinos Expanded Scope of Tierra Del Sol Announced Sept 23, 2005 $24.6 &19% $37.0 &29% Wells Gaming Research

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  29. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • Restricted Gaming - Sparky’s Type Facility: • 63% visit • 56% dine • 20% show • 16% gamble • Non-restricted Gaming - Casinos with 16 or more slots: • 79% visit • 74% dine • 33% show • 32% gamble Wells Gaming Research

  30. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • 2000 WGR survey - 53.3% of Sparks adults gamble at casinos • Gambling frequency: • 4.7 times/month • 55.9 times/year • Casinos where gambled most: • Sparks 63% • Reno 37% Wells Gaming Research

  31. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • Casinos where also gambled: • Sparks 40% • Reno 60% • Reasons for selection of casino where gambled most: • Near where I live 24% • Went there to eat 22% • More comfortable 10% • Friendlier staff 10% Wells Gaming Research

  32. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • Casino games played most often: • Video poker 33% • Video slots 29% • Reel slots 22% • Total slots 84% • Table games 12% • Other games 4% Wells Gaming Research

  33. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • Theoretical casino win per visit $33.19 • Gambling time per visit about 2 hours • Gambling budget per visit $102 mean $40 median • Sparks gambler’s views about new neighborhood casinos: • For 59% • Against 39% Wells Gaming Research

  34. Potential Impact of New Casinos on Existing Sparks Casinos Survey Highlights - 300 Sparks Gamblers • Demographics: • Average length of residence in Sparks 14 years • Single family residence 72% Apt 17% • Own home 75% rent 25% • Gender female 65% male 35% • Average age 52.5 years • Average income $59,498 • Employed full time 47% part time 10% Wells Gaming Research

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