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Cases in Corporate Communication & PR

Cases in Corporate Communication & PR. Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business. 1. About the Orientation. Determining your communicative purpose involves tough choices Assessment (research) is an integral part of effective communication

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Cases in Corporate Communication & PR

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  1. Cases in Corporate Communication & PR Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business Cases

  2. 1. About the Orientation • Determining your communicative purpose involves tough choices • Assessment (research) is an integral part of effective communication • To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy) • Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills. Cases

  3. Orientation cont. • You must have a working knowledge of current business events to develop an effective strategy. • Great strategies can never overcome poor execution. • An effective “thinking routine” trumps a recipe every time. Cases

  4. 2. My Approach to the Class • If you learn the key principles, you can develop your own value adding thinking routine. • Students learn best by • Applying concepts to real world cases (Project 1) • Responding to pressure (Project 2) • My role is to accelerate the 3 step learning process Cases

  5. CI Application Feedback Adjust Demonstrate Study Learning Process  Learning =  Loops Cases

  6. Identify strengths Utilize strengths Build on strengths Commit to Personal Growth Identify improvement areas Find ways to improve Measure improvement Prof. C’s Expectations Show Respect Act Professionally Show up on-time Use proper writing conventions Dress appropriately for presentations Properly manage personal feedback Avoid distracting others Turn off cell phones Don’t read newspapers Notify me when you can’t make class 3. My Expectations Cases

  7. Their Job Manage schedules & logistics Monitor class/group performance Provide feedback Coach & advise groups Assist with lectures Accelerate your learning Not Their Job Grade your exams or projects Provide answers to exams or projects Resolve your group problems 4. Role of Teaching Assistants Cases

  8. Audience Analysis (Research) Risk Communication Corporate Identity Crisis Communication Corporate Reputation Branding 5. Major Topics Cases

  9. 6. Major goal – Develop strategic thinkers Strategy – Macro-level choices about direction, goals, messages, and processes. * Based on “Strategic Thinking at the Top” by Goldman, Sloan Management Review, Summer 2007. Cases

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  11. 7. First Steps • Conduct a self assessment • Strengths • Weaknesses • Resources • Create a class name placard • Name • Personality profile • Skills working on • Develop a personal instruction manual • Use the syllabus and website as guides Cases

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