Optimizing IT Infrastructures with Oracle Technologies

2. Annual Summit “Kontrax and Partners” Sofia, 04.09.2009 Optimizing IT Infrastructures with Oracle Technologies Anatoli Atanasov, Senior Technology Sales Consultant, Oracle FMW

3. Oracle Corporation in Numbers World’s largest enterprise software vendor $22.4 billion in revenue, FY08 300,000 global customers 280,000 Oracle Database customers 43,000 Oracle Applications customers 80,000 Oracle Fusion Middleware customers 84,000 employees 20,000 developers 7,500 support personnel ~19, 999 + Kontrax = ~20, 000 partners 9,100 Independent Software Vendors (ISVs) Operating in 145 Countries

4. Oracle’s Core Businesses Applications Fusion Applications Development Tools MiddlewareSuite Oracle Tools / JEE FusionMiddleware Oracle Consulting Services Oracle Support Services Database Database Operating System Unbreakable Linux Virtualization Hardware Oracle VM Hardware

5. Integrated data warehouse solution Database Server Grid Exadata Storage Server Grid Software installed and configured Extreme Performance 10-100X faster than conventional DW systems Enabled by Oracle Exadata Storage Servers Unlimited Scalability Add racks for more data and performance Enterprise-Ready Complete data warehouse functionality Enterprise-level availability and security Enterprise-level software and hardware support Oracle Database MachineHardware + Operating System + Oracle DB = Extreme Performance

6. Oracle DatabaseMore than 30 Years of Sustained Innovation Mobile Devices Consumer Electronics Gateways / Routers / Switches Storage & Systems Management Security / Authentication Mobile Services Software Appliances E-business Telecom OSS/BSS Core Networking Systems Securities Trading Call Centers / CRM Supply Chain / Logistics Reservations Devices Edge Applications Core Applications

7. Oracle Fusion MiddlewareComplete, Open, Integrated, Hot-Pluggable

8. JMS Service-Oriented Architecture SOA Governance & Policy Management Document Workflow Business Activity Monitoring Human Workflow Complex Event Processing Unified SOA & Event-Driven Architecture Infrastructure If “Date” = <2010 Then set category “New” Process Orchestration Business Rules Enterprise Service Bus B2B Integration Data Integration

9. How to think about SOA & BPM in 2009The economic perspective Survival Rules • It’s now all about cutting cost and improving efficiency • Immediate (& on-going) cost savings • Iterative programs (no big bang) • Self-funding • Saving expense items trumps saving capital costs SOA/BPM sapiens

10. Unified Event & Service InfrastructureCommon SCA Runtime Unified Service Invocation & Event Distribution Common Metadata, Packaging, Deployment, Monitoring SOA Infrastructure – JAX-*, WS-*, WS-I Service Component Architecture Runtime JMS B2B Integration Business Process Mgr Human Workflow Business Rules CEP & BAM Service Bus Imaging & Doc Workflow Request Reply Events DB, Files Web Services, REST Applications

11. Enterprise Content Management Document Management Distributed Document Capture Document Filtering & Conversion Web Content Management Unified Content Server & Repository Imaging & Process Management Records Management Digital Asset Management Universal Online Archive Information Rights Management

12. Understanding ECM TechnologyManaging content through its lifecycle Store Version Capture • Applies appropriate amount of control and support during each lifecycle phase • Create: create & capture documents • Manage: store, version, index, manage documents • Distribute securely: cleanse, filter, manage digital rights • Publish: publish to Web, view, search documents • Retain for compliance: declare, classify, archive, retain Index Create Manage Cleanse Distribute Publish Retain Search

13. Federated Content Management Services Records & Retention Management Information Rights Management Secure Enterprise Search Enterprise Content Management Platform Business Process Mgmt Document Capture Images Documents Web content Digital Assets Other CM Systems Online Archiving Platform - across all content types Document & Image Archive E-MailArchive ERP, CRMArchive DigitalArchive Oracle Content Management A Broader Strategy for Enterprise Content Mgmt Creation of Composite Web Applications & Application IntegrationsData Mining | Business Intelligence | Security File Servers

14. Business Intelligence ? ? $ $ $ Packaged BI Applications ? $ ? $ $ Real-Time Decisions ? $ $ ? $ Microsoft Office Integration Financial & Operational Reporting Unified BI Foundation Unified BI Semantics Financial Consolidation Answers & Dashboards Planning & Budgeting Query & Analysis (OBI EE) Essbase OLAP Data Integration

15. Reporting & Publishing OLTP & ODS Systems Data Warehouse Data Mart Essbase SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Oracle Business IntelligenceAnalyze Your Business Regardless of Your Systems and Data Silos Desktop Gadgets Ad-hoc Analysis Interactive Dashboards Search Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration Common Enterprise Information Model Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services

16. Database Database Share on Linux Embedded Database Middleware CRM Retail Communications Human Capital Management Financial Services Banking Public Sector Professional Services Enterprise Performance Management Data Warehousing Leader in Key Markets Oracle is #1 in modern middleware according to several independent research studies

17. <Insert Picture Here> So, when it comes to innovating and optimizing businesses and IT infrastructures… At least, consider Oracle and our Partners!