London 2012 Olympic & Paralympic Games

1. London 2012 Olympic & Paralympic Games Opportunities for Birmingham James Watkins – West Midlands Business Council

2. London Olympic & Paralympic Games 2012 • the greatest show on earth, the 30th Olympiad, starts at 7.30 pm, Friday 27 July, 2012; and finishes Sunday 12 August • Cultural Festival between Olympics and Paralympics • Paralympics: Wed. 29 August – Sun. 9 September

3. Scale of London 2012 Games • International Olympic Committee (IOC) has 204 member countries • International Paralympic Committee (IPC) has 160 members • 10,250 athletes anticipated at main Games • 6,000 coaches and officials • 5,000 Olympic Family • 6,500 athletes and officials at Paralympics • 20,000 media • 7,000 official sponsor representatives • 70,000 volunteers • 31 different venues • 9 new venues, with 169,000 seats • 9.6 million ticketed spectators • Global audience of est. 4 billion. BBC TV is host broadcaster • Legacy – largest new park in Europe for 150 years

4. London 2012 Organisations • Olympic Delivery Authority - ODA the physical “theatre” • London Organising Committee for the Olympic Games – LOCOG the “play or entertainment” within the theatre

5. ODA Responsibilities • Land assembly • Land remediation and preparation • Infrastructure • Transport • Buildings – stadia; athletes’ village; media centre

6. LOCOG Responsibilities • Sponsorship – must raise £750 million • Legal & Financial • Marketing & ticket sales • Cultural programme • Volunteering • Torch Relay • Opening / Closing Ceremonies • Olympic village operations • Temporary venues and facilities • Venue technology • Transport • Security • Media • Licensing & Merchandising • The events • Medical services • Medal ceremonies

7. London 2012: UK-wide Opportunities • Contracts & Tenders • Cultural Olympiad • Preparation / Training camps • Tourism & Hospitality • Increase sports participation • Volunteering Programme

8. Tenders & Procurement for the Games • Open, transparent, OJEU process • A few tenders already released – circulated informally • Firms register interest now on www.london2012.com and www.readyforbusiness-wm-london2012.com

9. 2012 “Business Club” • Developed for the Games in Sydney, Manchester, Melbourne • National London 2012 Business Club – “Business Opportunities Network” (BON) - for ODA and LOCOG contracts = approx £5 billion • Proposal from DTI / emda will offer:- • Advance notice of Tenders • Newsletters • Networking events LEGACY - • Training on tendering for other public contracts • Advice on bidding for other major sports events

10. Other Tender Opportunities The following Games-related opportunities will possibly be outside the scope of the official London 2012 procurement route, BON:- • Transport Improvements - £17 billion • Five “Olympic” London Boroughs – up to £2 billion??? • “Stratford City” - £50 million • Sponsor Expenditure - £750 million?

11. Already Supplying the Olympic Movement • W S Atkins, Birmingham • Birmingham College of Food & Tourism • Pinsents solicitors, Birmingham • Hycontrol Ltd., Redditch • Radford Ezynets, Worcestershire • Rojac, Black Country • Rural Productions Ltd, Tenbury Wells • Simworx Ltd, Black Country • Slick Seating, Redditch • H & E Smith Ltd., Stoke Working with Olympic organisations gives:- 1) world-wide exposure 2) possible business from future Olympics and other international sports events

12. Cultural Olympiad 2008-12 • The four-year Cultural Olympiad 2008-12 will start as soon as the Olympic Flame is passed from Beijing to London • Cultural Olympiad will include the Torch Relays and the Opening & Closing ceremonies • Programme of events 2008-12 to be developed • New Trust Fund established - £35 million

13. Advance Training Camps • Explanation • Process for bidding to become an authorised advance training camp published on the London 2012 web-site. • Birmingham – • US Track and Field Team • China?? • 50 metre pool?? • “Test” events in advance of 2012 – • Euro Indoor Athletics Championships, NIA, 2007 • UK School Games, Coventry, 2007 • World Wheelchair Basketball Championships, NIA, 2010

14. Tourism & Hospitality • Impact of the Games – estimated £2 billion in UK • Draft London 2012 Tourism Strategy published • Domestic as well as overseas visitors • After, as well as before and during the Games • Birmingham – attractions & shopping • Much Wenlock, Shrops. – Wenlock Olympian Games

15. Olympic Marks – Warning! • Olympic Games” and “Paralympic Games” are brands that belong to the IOC and IPC • These and others protected by “Olympic Symbols etc (Protection) Act 1995”; and the “London Olympic Games & Paralympic Games Act 2006” • See www.london2012.org / use of Olympic marks, for details. Or page 42 of “Be Part of 2012”

16. Summary • There ARE major opportunities for the West Midlands, and Birmingham, associated with the London 2012 Olympic and Paralympic Games • You have NOT “missed the boat” – only a very few Contracts let • Register now at www.london2012.com and www.readyforbusiness-wm-london2012.com ! • However, let’s be realistic, and not create over-expectation • But be pro-active - these are opportunities, not guarantees

17. Hand Outs • London 2012 Prospectus “Be Part of 2012” • “Host City News” • West Midlands London 2012 “Fact Sheet” • “A World-Class Sporting Region”

18. London 2012 It’s possible to get business out of the London Games and improve your bottom line if you are a small and medium sized business in the West Midlands Good Luck