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Market Transformation Opportunities

Market Transformation Opportunities. Perspectives on Statewide Lighting Market Transformation Program. ch. CEESP Technology Advancement Continuum or Lighting Market Transformation (LMT) Pipeline. 3 Key LMT Themes. Integration across sectors and technologies

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Market Transformation Opportunities

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  1. Market Transformation Opportunities Perspectives on Statewide Lighting Market Transformation Program

  2. ch CEESP Technology Advancement Continuum or Lighting Market Transformation (LMT) Pipeline

  3. 3 Key LMT Themes • Integration across sectors and technologies • Along the energy efficiency product development cycle • Among the public and private actors that will make the strategy successful • Innovation that takes our program strategies and actions beyond current technologies and delivery approaches • Strengthen CA’s position as leader in advancing efficiency • Collaboration among the individuals and organizations vital to ensuring effective integration and innovation • Process must now draw in parties that help take us beyond traditional program approaches

  4. GOAL: Deliver integrated DSM options that include efficiency, demand response, energy management and self generation measures through coordinated marketing and regulatory integration 3 Levels of Integration Comprehensive & Co- ordinated Marketing Program Delivery Coordination Technology & Systems Integration CEESP DSM Coordination and Integration

  5. Requires high adoption of CFL/LED or other high-efficacy systems Higher-efficacy incandescent can help but only part of the way Building codes are only effective in the longer term Huffman Bill (AB 1109) is achievable

  6. CEESP LMT Strategies

  7. Proposed Statewide Lighting Market Transformation (LMT) Programwith 3 Sub-Programs • Lighting Technology Advancement - for rapidly introducing new tech and program strategies • Lighting Education & Information - for all sectors for customers, designers & contractors • Lighting Market Transformation - for identifying gaps in LMT strategies and create data-driven solutions

  8. Preliminary List of LMT Technologies

  9. Key LMT Issues • Quality of Emerging Products & Systems • Chicken & Egg Syndrome -- low volume & high costs • Improved Process Over the “Valley of Death” -- R&D--ET--Demos--Market • Incentives for Best-Practices vs Standard • Sockets to Systems • Integrated DSM -- Digital World & Renewables -- DC power

  10. ch Lighting Market Transition Pipeline • How do we accelerate movement of technologies from development to market? • Necessary support from RD&D to market? • DSM integration • Strategies? Market push or pull? • Key players and partners?

  11. Questions on Market Transformation Opportunities • How should the LMT Program be designed to introduce advanced lighting solutions and emerging technologies to the marketplace, improve current lighting programs and develop new strategies to advance the lighting market? • Which measures should receive primary focus and prioritization?

  12. Questions on Market Transformation Opportunities • What should California’s lighting programs look like after the upcoming state and federal lighting standards take effect? • What types of strategies are needed in the 2009 – 11 period to advance the CEESP goals?

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