Tanya Lehmann PhD Student Flinders University South Australia Tanya.Lehmann@flinders.au

1. Building Connections: Bones – bricks – boulders and bitumen Tanya Lehmann PhD Student Flinders University South Australia Tanya.Lehmann@flinders.edu.au

2. Setting the scene • Extension of the Yurrebilla Trail feasibility report • Cultural tourism focus • What became of the research • Reflection three years later

3. Cultural Tourism • Like ‘culture’ difficult to define • People places and artifacts • Includes fairs, museums, galleries, restaurants, theatres, gardens, and craft shops • High and popular • Niche but an important sector of the tourism industry

4. Interpretation • Found at eco/cultural attractions • A form of communication • Used to inform, excite, create interest, modify behaviour • Stand alone, connected to an object or part of a trail • Information vs interpretation

5. Yurrebilla Trail –located on the traditional lands of the Kaurna people • 12 km from Adelaide • Belair National Park to Black Hill Conservation Park • an interpretative bushwalking trail through the Adelaide Hills. • a Class 3 (Australian Standard) National Trail, marketed and managed to international standard. Parts AS4 due to gradient • Trail is about 54 km long (3 day walk) • part of the Trail SA network

6. Connects directly with the Heysen Trail Divided into five sections • Belair Railway Station to Eagle on the Hill • Eagle on the Hill to Summertown • Summertown to Norton Summit • Norton Summit to Morialta • Morialta to River Torrens

7. With cultural tourism and interpretation in mind the Yurrebilla Trail Feasibility Report was ‘attacked’. • Methodology: • Feasibility report ‘tested’ • Walked the trail • Built on existing ideas and developed more • Heavy focus on inventory of what facilities currently exist • Incorporating the trail into local, state and federal tourism plans • Historic research AND perhaps surprisingly, to get people off the trail

8. Alice in Wonderland Corridor choices….

9. The Yurrebilla Trail is a marked trail with its own interpretation BUTThere are also many attractions and facilities off the trail which can increase the attractiveness of the Yurrebilla TrailCultural Corridors are not an entirely new concept Choose your own adventure…

10. The Yurrebilla Trail (YT) links many tourism opportunities in the Adelaide Hills including wineries, cafes, restaurants, galleries , hotels and B&Bs. These links are referred to as ‘cultural corridors’. Extending the Legend

11. Positive aspects • Making the most of what already exists, infrastructure such as Crafers Park n’ Ride, public toilets, public library • Builds on what is already being promoted • Fits with marketing plans, local, state and federal • Financial benefits, economic impact, simulate investment • Integrated not enclave • Increase in local pride • Authentic experience

12. A few concerns • Lack of control • Quality • Opening times • Closing times • Recommendations • Carrying capacity • Integrated with the community • Closure • Transport • ‘Tourist town’ aesthetics

13. Culture Corridor – Mt Lofty Summit example Diversity in European settlement: Copper, Gold and Real People. Cultural Clusters within the Cultural Corridor • Mt Lofty • Crafers • Stirling • Aldgate and beyond, Bridgewater and Hahndorf

14. Mt Lofty Summit Cleland Wildlife Park, bus stop, Flinders Column, café/ restaurant, public toilets, information centre, souvenirs, car park, TV aerials, Mt Lofty Golf Course, ghosts? and historic buildings, St Michaels.

15. Crafers Park n’ ride Historic Hotel Café Historic Church Post Office Deli Petrol Station Physiotherapist Accommodation Mt Lofty Botanic Gardens

16. Stirling Banks Shopping centres Library/ internet Doctor/ hospital Chemist Public transport Accommodation Mt Lofty and Districts Historical Society collection and walks Council ‘Boutique shops’ book shops/ galleries Police station Linear Park

17. Aldgate Note the name The Hut, community info/ internet Supermarket Historic Pub Stangate House Café/ restaurants Chemist Doctors ‘Gourmet foods’ Bakery/ butchers Hardware shop Florist

18. Belair and Hahndorf Hans Heysen The Cedars Colebrook

19. Cultural Corridors • direct people to places of interest, without removing the discovery aspect • encourages people to linger longer • highlights facilities and attractions • broadens the appeal of the trail by value adding • 80 page interpretive guide being produced with information about services close to the trail • packages developed with tour operators and accommodation providers

20. Title of the session should have become evident Building connections – between the YT and the corridors In the corridors ‘trailers’ will find Bones – the living and past culture of the place – people Bricks – built heritage – churches and houses Boulders– the natural environment – native flora and fauna Bitumen– roads – connecting the trail to the corridors

21. Points to conclude… It is sometimes advisable to leave a designated track Multiple corridors Multiple appeal