Assoc. Prof. Dr. Mohd Fuad Mohd Salleh fuadsalleh@unisel.my 019-332 6629 20 th . March 2013

Aug 15, 2014

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Strategic Management TEST 1. Assoc. Prof. Dr. Mohd Fuad Mohd Salleh fuadsalleh@unisel.edu.my 019-332 6629 20 th . March 2013. Question. 1. Briefly describe the generic strategic alternatives given by Glueck and Jauch.

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Assoc. Prof. Dr. Mohd Fuad Mohd Salleh fuadsalleh@unisel.my 019-332 6629 20 th . March 2013

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Strategic Management TEST 1 Assoc. Prof. Dr. MohdFuadMohdSalleh fuadsalleh@unisel.edu.my 019-332 6629 20th.March 2013
Question 1. Briefly describe the generic strategic alternatives given by Glueck and Jauch. 2. You have been given an Apple case to be reviewed. You are required to comment the case together with a brief discussion on the generic strategic alternatives given by Glueck and Jauch. How much different or similar the approach used in Apple case as compared to generic strategy.
Ends of Question