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Eco Clothing

Eco Clothing. Marketing of products that are presumed to be environmentally safe. . Definition of Green Marketing. Ecological clothing = Minimun impact on the environment Few consumption of resources and chemicals High quality Ethical clothing =

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Eco Clothing

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  1. Eco Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  2. Marketing of products that are presumed to be environmentally safe. Definition of Green Marketing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  3. Ecological clothing = • Minimunimpact on the environment • Few consumption of resources and chemicals • High quality Ethical clothing = • Made with respect in people and animals • Safe working conditions and reasonable working hours and wages • No child labor Whatmakesclothes ”green”? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  4. Ensure a certain standard for clothing • Consider the whole life-cycle from raw materials, production and manufacturing, packaging, trade, sale, disposal • Ensure environmental friendly processes in each phase • Control and certify companies and factories Roleof Green Labels group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  5. Life cycle group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  6. No Green washing! • The solution -> Seals and Certificates • Independent allocationandcontrolofthelabel • Frequencyandqualitycontrolofthelabel • Criteriaof the certification • accountable and transparent What are the green facts they use to convince you? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  7. Seals and Certificates group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  8. Seals and Certificates group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  9. Repair • Borrow (ausleihen) • 2nd Hand • Recycling is difficult because of unmixedsubstances and the pollutants Do they handle the whole lifecycle of the product in green marketing? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  10. Minimumimpact on environment • No childlabor • Good for image • Share in worldwidemacromarketing Strengths Green Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  11. Nichemarket • Lowmarketshare • Expensive • Requires know-how Weaknesses Green Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  12. Greenpeace • Easier to reachtargetgroup • Reach the news • Part of Greenpeacespromotionstrategy How to sellit? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

  13. Knowyourtargetgroup • Empowerconsumers • Priceconsideration • Transparancy KEPT group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

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