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Workshop ECTA – BMM – WIPO – BOIP International Registration of Designs 12 December 2011, The Hague

Workshop ECTA – BMM – WIPO – BOIP International Registration of Designs 12 December 2011, The Hague. The importance of a good policy for design protection. About FrieslandCampina - Our business: Milk! - Heritage: since 1889 - Family business: 14,800 member dairy farmers

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Workshop ECTA – BMM – WIPO – BOIP International Registration of Designs 12 December 2011, The Hague

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  1. Workshop ECTA – BMM – WIPO – BOIPInternational Registration of Designs12 December 2011, The Hague The importance of a good policy for design protection

  2. About FrieslandCampina - Our business: Milk! - Heritage: since 1889 - Family business: 14,800 member dairy farmers - Annual turnover about EUR 9 billion - Sales in more than 100 countries - 19,000 employees

  3. About FrieslandCampina Business groups: • Consumer Products Europe • Consumer Products International • Cheese & Butter • Ingredients

  4. Importance & purpose of design protection • Unique products offer good return on the considerable investments • Packaging unique products uniquely • Brand image, decorative purposes • Practical purposes

  5. Developments • Before the EU Designs Directive • Since the EU Designs Directive • Caselaw: influence on innovation in packaging design in fast moving consumer goods

  6. Design registration policy • Why register • When to register • What to register • Where to register

  7. The Hague system Advantages: • Simplicity • Swiftness • Price for registration and maintenance Disadvantage: • Limited number of countries

  8. Questions? Thank you

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