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EXPENDABLES 3 PROMOTIONAL RECAP 8/4 – 8/10/2014. LIONS GATE FILMS’ “EXPENDABLES 3” AND CLEAR CHANNEL MEDIA & ENTERTAINMENT Promotion Recap.
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EXPENDABLES 3 PROMOTIONAL RECAP 8/4 – 8/10/2014
LIONS GATE FILMS’ “EXPENDABLES 3” ANDCLEAR CHANNEL MEDIA & ENTERTAINMENT Promotion Recap • August 4th – August 8th 2014, 97.1 The Eagle (KEGL-FM)& 102.1 The Edge (KDGE-FM) hosted online contests for listeners to register to win “Expendables 3” prize packs which included a 4-pack of passes to see the advance screening on August 14th ! On August 7th, 97.1 The Eagle hosted an on-site remote for EX3 at the Gas Monkey Bar & Grill in Dallas from 7p-9p. While on-site the Eagle street team hosted “Expendables Impressionables” where listeners had to give their best impression of an Expendables character to win a EX3 prize pack & a $50 gift card to Gas Monkey! PROMOTION INCLUDED: • 8/4 – 8/10 : 15x (:15) Recorded promos per station directing listeners to the contest pages • Custom online contest pages on KDGE.com & KEGL.com • 8/4 – 8/7 : 15x (:15) Recorded promos aired on 97.1 The Eagle promoting the EX3 remote at Gas Monkey Bar & Gril • Featured Event on kegl.com • On-site 97.1 The Eagle (KEGL) provided: Banners, Station vehicle, table, music, games and prizes! • Listeners registered to win #EX3 prize packs that included EX3 swag & 4-pack of reserved passes to the advance screening while at the event! • Social Media : 1x post on KEGL Instagram of the BEST #EX3 Impression • Total Promotional Value = KDGE $10,000 & KEGL $24,500
KDGE & KEGL ON-AIR MENTIONS : WEB CONTEST PROMOTIONAL SPOTS 97.1 THE EAGLE & EXPENDABLES 3SPOTS 102.1 THE EDGE & EXPENDABLES 3SPOTS : 15 CONTEST PROMO : 15 CONTEST PROMO
ONLINE CONTEST ON KEGL “WIN” PAGE WEB MENTION
ONLINE CONTEST ON KDGE “WIN” PAGE WEB MENTION
KEGL 8/7 REMOTE SPOTS & COPY POINTS 97.1 The Eagle & EXPENDABLES 3 SPOTS SPOTS & COPY POINTS THE EXPENDABLES ARE BACK IN THE MOST PERSONAL BATTLE YET! JOIN NINETY SEVEN ONE THE EAGLE AT THE GAS MONKEY BAR & GRILL THIS THURSDAY FROM 7 TO 9 FOR YOUR CHANCE TO WIN AN EXPENDABLES 3 PRIZE PACK AND A $50 GAS MONKEY GIFT CARD! EXPENDABLES 3 IS OUT IN THEATERS AUGUST 15TH VISIT K-E-G-L DOT COM FOR DETAILS. THURSDAY TOMORROW TODAY
FEATURED EVENT ON KEGL WEB PAGE WEB MENTION
FEATURED VIDEO ON KEGL INSTAGRAM PAGE Watch the video HERE WEB MENTION