1 / 7

So, You want to indentify Opportunities, Eh?

So, You want to indentify Opportunities, Eh?. Creating the Environmentally Aware Organization. What Competitive Intelligence Is and Is Not. Competitive Intelligence Is Not … Spying . Spying implies illegal or unethical activities. It is a rare activity.

jaeger
Download Presentation

So, You want to indentify Opportunities, Eh?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. So, You want to indentify Opportunities, Eh?

  2. Creating the Environmentally Aware Organization

  3. What Competitive Intelligence Is and Is Not • Competitive Intelligence Is Not … • Spying. Spying implies illegal or unethical activities. It is a rare activity. • A crystal ball. Competitive Intelligence is good approximation of reality; it does not predict the future. • Database search. Data by itself is not good intelligence. • A job for one smart person. • Competitive Intelligence Is … • Information that has been analyzed to the point where you can make a decision. • A tool to alert management to early recognition of both threats and opportunities. • A means to deliver reasonable assessments. • A way of life, a process. Adapted from Exhibit 2.2 What Competitive Intelligence Is and Is Not!

  4. Segments of the general environment include: Demographic Sociocultural Legal/Political Technological Economic Global General environmental trends and events: Little ability to predict them Even less ability to control them Can vary across industries General Environment The General Environment

  5. Porter’s Five Forces Model of Industry Competition

  6. Porter’s Five Forces Model of Industry Competition • Threat of new entrants • Threat of substitutes • Power of suppliers • Power of buyers • Rivalry among existing firms

  7. Discussion?

More Related