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The Anatomy of a Large Mobile Massively Multiplayer Online Game

The Anatomy of a Large Mobile Massively Multiplayer Online Game. Ashish Patro , Shravan Rayanchu , Michael Griepentrog , Yadi Ma, Suman Banerjee University of Wisconsin-Madison. Introduction. Usage of mobile apps in increasing rapidly. Source: Google Mobile Blog. Introduction.

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The Anatomy of a Large Mobile Massively Multiplayer Online Game

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  1. The Anatomy of a Large Mobile Massively Multiplayer Online Game Ashish Patro, ShravanRayanchu, Michael Griepentrog, Yadi Ma, SumanBanerjee University of Wisconsin-Madison

  2. Introduction • Usage of mobile apps in increasing rapidly Source: Google Mobile Blog

  3. Introduction • Games dominate the usage of mobile apps… Source: Flurry Blog (March 06, 2012) http://blog.flurry.com/default.aspx?Tag=Usage%20Statistics

  4. Studying a popular mobile MMORPG • Performed a long term study (> 3 years) of Parallel Kingdom (PK) • Popular mobile MMORPG for Android and iOS devices

  5. Talk Outline • Brief overview of PK and analyzed data • Analyzing user population and behavior • Factors impacting PK’s revenues • Conclusion and Summary

  6. Overview of PK’s gameplay • Location based MMORPG • Game objectives • Capture territory, resources, attack other players • In-game activities • Explore map, attack monsters and buildings • Trading items, learn new skills • Other details • “Food” used as virtual currency within game • Major releases through new “Ages”.

  7. Overview of analyzed data • Instrumented game with lightweight measurement code • Collected game-related data during actual gameplay • Data statistics analyzed in this paper (Oct’08 – Nov ‘11)

  8. Talk Outline • Brief overview of PK and analyzed data • Factors impacting PK’s usage • Factors impacting PK’s revenues • Conclusion and Summary

  9. Daily Active Users (DAU) Application usage spiked due to new updates and steadily increased/decreased otherwise

  10. Average user playtime per day Higher game update frequency Average user playtime spiked with new updates. Less variation in user playtime correlated with higher game update frequency

  11. Understanding session characteristics PK users played short and multiple sessions per day

  12. Inter session gaps Gap < 5 minutes Around 50% of the inter session gaps were < 5 minutes. Caching strategies across sessions can be helpful

  13. Impact of device on user interactivity 48% lower Device types and hardware features (screen size and slide out keyboards) impacted interactivity. August 6, 2014

  14. Talk Outline • Brief overview of PK and analyzed data • Factors impacting PK’s usage • Factors impacting PK’s revenues • Conclusion and Summary

  15. Impact of retaining players 4x variation 48% users play for single day Around 48% of users stayed only for a single day. Old users tend to spend more money daily.

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