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Mars INSIGHT - Funky Induction Program from the First Steps at Mars. Mars in CIS. - since 1991 in Russia. - >$ 500 mio of investment. - 14 regional offices. - 4 factories + 3 under construction. - > 20 brands. - 3300 Associates. WHY?. Mass recruitment since 2002.
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Mars INSIGHT - Funky Induction Program from the First Steps at Mars
Mars in CIS - since 1991 in Russia - >$ 500 mio of investment - 14 regional offices - 4 factories + 3 under construction - >20 brands - 3300 Associates
WHY? Mass recruitment since 2002 ALL LEVEL INDUCTION
Program Objectives 1) to help new associates understand the culture, history, principles and values of the company 2) to give them knowledge of department structure and functions 3) to get new associates acquainted with Mars Brands
Program Agenda DAY 1 • Welcome • Introduction & O.A.R.R.S. • Mars History • Mars, Inc- overview & statistics • 5 Principles • Office Ethics & Intellectual Property DAY 2 • Mars LLC- overview & statistics • Divisions Presentations* • Factory Tour (Luzhniki- PetCare Manufacturing) DAY 3 • Divisions Presentations • MU 4 U (Mars University) • National Office Tour • Factory Tour (Stupino- SnackFood Manufacturing) • Closing by GM * - incl. Division OGSM, structure, “responsibility split”
Mars INSIGHT Highlights • first branded Mars University program in CIS for all associates - 3rd prize in local MTD final of 2003 - real star named after Mars INSIGHT (Vela 200014constellation) - annually 120 managers involved as speakers
Program Venue Petrovo Hotel, 20 km from CIS National Office Stupino
Funky Exercises: - Mars History Gallery
Funky Exercises: - Production line simulation
Funky Exercises: - Pet Food Testing
Funky Exercises: - “Energizers”
Funky Exercises: - “Energizers”
Funky Exercises: - Self made “krichalki” for guests
Key Features : Senior Managers Involved HR Director,“Welcome speech” GM, closing session
Key Features : 2 Factory Tours PetFood Factory, Luzhniki SnackFood Factory, Stupino
Key Features : Mars INSIGHT Parade* * - at the end necomers follow GM through the National Office to all accociates’ applause
Mars INSIGHT Statistics sessions by year: Total Sessions : 123 Total Accosiates: 3487
Program Communication Regular page at Kontakt Express magazine (CIS Local edition) Mars INSIGHT communication board at National Office, Stupino