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Snack Food Case Study

Snack Food Case Study. Marketing . Americans spend more than $7 billion a year on salty snacks. One of the top dietary contributors to weight gain, according to a recent Harvard study

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Snack Food Case Study

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  1. Snack Food Case Study Marketing

  2. Americans spend more than $7 billion a year on salty snacks. • One of the top dietary contributors to weight gain, according to a recent Harvard study • The healthy snack market grew 8% over the last 4 years while the “unhealthy” snack market decreased by the same amount. • The world market for healthy snacks in 2009 was $29.3 billion. Chips vs. Healthy Snacks

  3. Keith Belling and Pat Turpin (co-founders) wanted a good tasting healthy snack • “Popped” because fried is unhealthy and baked is boring • Katy Perry invests in Pop Chips and becomes the new face of the brand • $19 million in revenue in 2010

  4. Robert founded Pirate Brands in 1987 with the mission of having healthy family snacks. • Pirate’s Booty is made from corn and rice meal that is extruded and results in a puff of rice and corn. • Spongebob is the official spokesperson of Pirates Booty! • Sales in 2011 = $100 milion

  5. Manufactured by a company called Sensible Portions. • They have been producing snacks since 1999. • They are made from potato flour. • The company’s motto is: "Our passion is creating innovative and great tasting snacks. We guarantee you'll love them!“

  6. Using your provided “healthy snack” answer the questions on your handout • Choose a group leader to share what you have learned with the class • Once all groups have shared we will vote on the BEST healthy snacks Group Work

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