1 / 15

Leadership:  How the Gilroy Garlic Festival Became Synonymous with Garlic

Leadership:  How the Gilroy Garlic Festival Became Synonymous with Garlic. Presented to: The Hawai`i Tourism Authority May, 2008. What is the Garlic Festival. The annual 3 day celebration of garlic Heading into its 30 th year Roughly 100,000 attendees for the 3 days

jag
Download Presentation

Leadership:  How the Gilroy Garlic Festival Became Synonymous with Garlic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Leadership:  How the Gilroy Garlic Festival Became Synonymous with Garlic Presented to: The Hawai`i Tourism Authority May, 2008

  2. What is the Garlic Festival • The annual 3 day celebration of garlic • Heading into its 30th year • Roughly 100,000 attendees for the 3 days • Volunteer concept has not changed in 29 years! Movie Time Gilroy Garlic Festival Association

  3. Mission of the Gilroy Garlic Festival The Gilroy Garlic Festival is established to provide benefits to local worthy charities and non-profit groups by promoting the community of Gilroy through a quality celebration of Garlic. Gilroy Garlic Festival Association

  4. How do we accomplish this? • Foster a spirit of community service and pride by encouraging volunteerism • Pursuing the highest standards of quality for all aspects of the Festival- especially food, entertainment and activities • Work with the City of Gilroy and other agencies to improve the Festival grounds, service and facilities to the benefit of the visitor and create a permanent recreation asset for the city of Gilroy Gilroy Garlic Festival Association

  5. Successful Volunteerism • Four critical success factors for our volunteer program • Organization & Structure • Volunteer Culture • Volunteer Recognition • Policies & Procedures Gilroy Garlic Festival Association

  6. Organization & Structure • Organized environment = security • Organization empowers volunteers to think and make suggestions • Ownership = motivation • We train and equip our volunteers • 4 Year Program • Clear expectations • Become ambassadors Gilroy Garlic Festival Association

  7. Gilroy Garlic Festival Organization • Elected from Chairs • 1 Strategic Planning • 1 appointee • 1 in charge of Advisors • 2 Person Staff • Office staffed F/T • 4 Year commitment • 10 member Advisory Committee • Total Operation of Festival • Manage Volunteers/Organizations Gilroy Garlic Festival Association

  8. Volunteer Culture • In order to be successful, volunteers must • Know their opinion counts • Know their job matters • Be committed to quality • Know what is expected of them • Have the equipment they need • Opportunity to do what they know how to do • Know their ‘supervisor’ cares about them personally Gilroy Garlic Festival Association

  9. Volunteer Recognition • They are the key to success and the reason for the festival. • The Festival spends > $100,000/ year on volunteers • Hospitality • Admission • Volunteer Recognition Day • Volunteer of the Year • Our success is built on exceeding expectations Gilroy Garlic Festival Association

  10. Volunteer Policies & Procedures • Train Volunteers • Area, tasks, procedures • Lead by Example • Avoid Empire Building • 2 yr Chairman, 2 year Assistants, ½ roll over • “But we’ve always done it that way” • Change is GOOD! Gilroy Garlic Festival Association

  11. Volunteer Magic Quadrant LESS MOTIVATED ENERGETIC Perfect SMART We WANT tomotivate you! Not our 1st Choice! We WILL Teach you! UNTRAINED Gilroy Garlic Festival Association

  12. Volunteer Equity in Action 40,000 hrs - = / = $700,000 $300,000 $1,000,000 Pay Bills Net Proceeds Total Vol Hrs Gross Proceeds 10 Hrs = X $7.50/hr $75.00 Hourly Rate Total Charity Pay Out Charity Hrs Worked Gilroy Garlic Festival Association

  13. Branding -15 years in the ‘making’ • Festival chef availability- SakaBozzo, Pyros • The Great Garlic Cook Off • NY Times, CNN, CBS, Food Network- 2 X 60 min features of the Finals • Other Promotions • 1997 Garlic Kiss Off- Darla Haun • 2000 Ted Williams- Garlic enhanced Vision • Montel Williams- Hometown Festivals • Garlic Showdown- 2nd year Gilroy Garlic Festival Association

  14. Festival Results • Donated almost $8,000,000 to date • ~160 Charities benefit annually • ~4000 volunteers per year • Generational Volunteers • Micki P. • Rebekah Children’s Home (IOOF) • 29 Years @ Festival • Added…….programs etc. Gilroy Garlic Festival Association

  15. Find out more • Go to: www.gilroygarlicfestival.com • Call the Gilroy Garlic Festival Association • 408-842-1625 • Contact the Executive Director: • Brian Bowe, brian@gilroygarlicfestival.com • Ed Struzik, ed.struzik@garlicserver.com Gilroy Garlic Festival Association

More Related