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Leann Jacobson President, Technology Association of Iowa Jennifer O’Connor Office Manager, Technology Association of Iowa Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream Our Special Guests Today HyperStream Ambassadors. Welcome / Introductions.
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Leann Jacobson President, Technology Association of Iowa Jennifer O’Connor Office Manager, Technology Association of Iowa Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream Our Special Guests Today HyperStream Ambassadors Welcome / Introductions
Why HyperStream! History of Program Development Students and Educators Today Partnering Ambassadors and Schools HyperStream Benefits Program & Process BREAK Messaging & Resources Training HyperStream Launch Contests Next Steps Today’s Training Program
Promote technology professions in order to increase enrollment in Iowa’s technology programs at post-secondary institutions Support Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa Promote the state of Iowa to keep technology-degreed college students in Iowa after graduation Goals of TAI and HyperStream
Building partnerships between education and technology businesses A program for EVERY student We want a variety of interests and skill levels It’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways A program that will continue to evolve and grow Essence of HyperStream
Primary Iowa Students: 8th – 12th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students Secondary TAI Members: current and potential Influencers Media Target Audiences
Test School Waukee High School & Middle School Borders agricultural communities, too Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools Voice of the Audience
THE MILLENIAL GENERATION
Millennials (Gen Y) -- Born 1979 – 1994 Ages 14–29 GenXers -- Born 1965 – 1978 Ages 30–42 Boomers -- Born 1946 – 1964 Ages 43–61 Matures -- Born 1909 – 1945 Ages 62–68 The Generations
Special Sheltered Confident Team-Oriented Conventional – don’t break the rules Pressured – scheduled kids Achieving Technological savvy Civic-minded Generational researchers Neil Howe and William Strauss The Millenials
CBS – 60 Minutes “The Millenials are Coming” http://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml First aired Nov. 11, 2007 Updated May 23, 2008 The Millenials
Busy schedules Unmotivated Motivated when discover their passion Technology driven Technology classes Keyboarding – required Others are electives Students know more than teachers Students Today
One of most hard-working professions Underpaid, overworked, undervalued Two groups today: Old School New School Common factor – if relevance, buy-in Educators Today
Pilot Program Feedback • Genuine Interest & Need • KEY -- Buy in from Superintendent and Administration • Three types of students • Opportunities throughout curriculum • Student feedback forms
Challenges • Time – teachers and students • Awareness building stage for a new program • Finding educator champions • Misperceptions of industry and tech professionals • “I’m not smart enough.”
Ideal Ambassador Team • Size of school, geography • Diversity on team • Age • Gender • Ethnicity • Variety of functional areas • Partnering tech companies
School / Company Matching Connections with Schools Role for Everyone Company Size Not an Issue Urban / Rural
Alliance Technologies Cerebral InfoTech, LLC EnSoft Corporation Far Reach Technologies Genesis 10 GeoLearning Global Reach Internet Productions Hy-Vee, Inc. Iowa Telecom LWBJ Microsoft Corporation Net-Integrated Consulting Palmer Group Paragon IT Professionals Pella Corporation Pioneer Principal Financial Group Professional Computer Systems, Co. Promise IT Solutions QCI, Inc. R & R Realty Group Rockwell Collins Salem Associates Software Engineering Services Sogeti USA, LLC Spindustry Symantec TeamQuest Corporation Team Technologies Zirous HyperStream Companies
Benefits of HyperStream • Ambassadors • Students • Educators • Administrators
Key contacts & responsibilities Classes 8th grade classes Mandatory 4-year curriculum plan High school classes Launch presentations HyperStream Clubs Hands-on projects Promote Web site and Wiki Contests Plan of Action
Benchmarks Monthly team updates to Jennifer Ambassador Web portal Periodic e-updates from TAI Ambassador get-together Celebrate launch Provide input Ongoing Communications
Technology is everywhere! It drives everything we do -- live, work, play -- Iowa technology – a best kept secret no longer HyperStream Messaging
Technology is for everyone! Find your passion, identify your interests Tech careers some of highest-paying jobs right out of college Downplay myths Educational path importance HyperStream Messaging
Create a Video Theme: What is an interest of yours (or the team) and how has and will technology continue to impact this area of interest? Prizes: iPod Nano and iTunes gift cards Launch Contests and Prizes
Launch Contests and Prizes TAI Viral Holiday Card Recognition on card and Web sites Sent to 1,000+ Release sent to media HyperStream t-shirts per school First 20 to join as member on Web site
Next Steps • Company teams identified • Matching of schools • Connect with Superintendents • Backgrounding research on schools • Admin and educator meetings • Plan of action with educator champions • Ambassador team preparation • Launch to students