Comprehensive Business Opportunity Assessment and Plan

1. Introduction Student Business Academy 2013

2. Business opportunity assessment, Business model Financial model (Excel) Industry analysis, Market analysis, Marketing plan Operation plan, Organization structure Financial Projections, Risk assessment The business opportunity road test The business plan (Word document) Presenting the business plan 20.10.2019. Student Business Academy 2013 2

3. Table of Contents Executive Summary Business Description and Vision Products (services), marketing and sales strategy Organization and management Financial management Appendices Business plan content 20.10.2019. Student Business Academy 2012 3

4. Business opportunity: name/logo Overview Business Opportunity and Target Market Competition Marketing and Sales Organization and Management Team Financial Projections and Funds Summary Business plan presentation 20.10.2019. Student Business Academy 2012 4

5. What´s the PROBLEM? What´s your SOLUTION? How large is the MARKET? Who is the COMPETITION? What makes you so SPECIAL? What´s your ECONOMIC MODEL? How exactly will you achieve SALES? Have you assembled a qualified TEAM? How will you secure required RESOURCES? What are you proposing for an INVESTMENT? Ten questions that you should try answer 20.10.2019. Student Business Academy 2012 5