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Presentation Title

This case study discusses Marshall Space Flight Center's experience with internal social media implementation. It explores policy culture, adoption, control, enforcement, and more. The presentation aims to help other government organizations considering internal social media to navigate potential issues. Key topics include acceptable use policies, records management, privacy, accessibility, IT security, adoption strategies, and governance.

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Presentation Title

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Presentation Transcript

  1. Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight Center Presentation Title Bernadette Buzzell August 15, 2011 Linda Cureton March 12, 2011

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  3. Policy Culture —3—

  4. Today’s Focus • Purpose: • To help other government organizations considering Internal Social Media to avoid the issues Marshall faced. • Focus on implementation • No changes to existing policy • No new policy • Internal vs external • Not a site demo —4—

  5. The Monsters Policy Culture Adoption Control & Enforcement Goofing-Off & “Friending” Information Overload & Yet Another Tool Authority • Socializing vs Working (Acceptable Use) • Records Management • Privacy & PII • Accessibility (508) • IT Security & Sensitive Information (SBU, ITAR, etc) —5—

  6. Socializing vs Working(Acceptable Use) Policy Comradery Personal Use (NPD 2540.1) MARS Union Review Real Life Trust Internet Purpose HR Review Ethical Conduct Standards Value Focus Legal Input Guidelines —6—

  7. Records Management Policy E-Mail Official Records Records Manager Reminder at Publish Guidelines —7—

  8. Privacy & PII Policy Profiles Internal Privacy Manager Mirror’s Work Guidelines Trust Reminder at Publish —8—

  9. Accessibility (508) Policy Tool Certified Mirror’s Work Photos / Graphics Description Video Official / User Created Alternative Method Tested Real People —9—

  10. IT Security & Sensitive Information(SBU, ITAR, etc…) Policy Risk Assessment Mirror’s Work Internal IT Security Input Link Out Reminder at Publish Trust Guidelines —10—

  11. Adoption If You Build… Profiles 4 Everyone Culture Pre-Populate CCP Single-Sign-On Internet Connection 2 PMs Community Building Team Marketing Replace & Remove Training Retribution Free Beyond Go-Live —11—

  12. Control & Enforcement Illusion Culture It’s Work! Trust Common Sense Retribution Free 8,000 eyes Disagreement Healthy Help Each Other Abuse Button Social Governance Council —12—

  13. Goofing-Off & “Friending” Lots of Ways Culture Surfing Purpose/Meeting Part of Work Trust Not Facebook Following Colleagues —13—

  14. Information Overload & Yet Another Tool Culture Info Comes to You Follow PCTG Email / RSS Personalized Home Page New Collaboration Incorporate Into Work Future Business Tool Tags & Search —14—

  15. Authority Known Experts Culture Org Chart Group Wisdom Social Reputation Not Anonymous “Like” Sharing You Decide! Questions / Answers —15—

  16. Internal Social Media at MSFC —16—Twitter @BBBuzzellbernadette.buzzell@nasa.gov

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