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Engaging the Freight Private Sector

Engaging the Freight Private Sector. Lessons from SHRP2 C15. AASHTO-FHWA Freight Partnerships V. August 2, 2013. Donald Ludlow, AICP. Presentation Overview. What is SHRP2 C15? What are we doing well? What needs improvement? Freight decision making framework Examples of best practices

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Engaging the Freight Private Sector

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  1. Engaging the Freight Private Sector Lessons from SHRP2 C15 AASHTO-FHWA Freight Partnerships V August 2, 2013 Donald Ludlow, AICP

  2. Presentation Overview • What is SHRP2 C15? • What are we doing well? • What needs improvement? • Freight decision making framework • Examples of best practices • Project outcomes

  3. What is SHRP2 C15? • Integrating Freight Considerations into the Highway Capacity Planning Process • Research findings based on • Literature review • Industry interviews • Case studies • “Vetting” Pilots • Product: Practitioner’s Guidebook • Public agencies (state DOTs, MPOs) • Private stakeholders

  4. What are we doing well? • Advisory Committees • Early outreach • Corridor planning • Engagement on specific issues • Non-transportation agency outreach / collaboration (e.g. chambers, econ. dev.)

  5. What needs improvement? • Better understanding of freight issues by agencies • Intra-agency coordination • Earlier engagement • NEPA process (perceived as too perfunctory and not freight–focused) • More focus on multimodal involvement (e.g. corridors) • Better integration of data and metrics

  6. SHRP2 C15 Guidebook Development

  7. SHRP2 Decision Making Framework

  8. SHRP2 C15 Freight Decision Points

  9. Example of Framework Application:LRP-4 Approve Transportation Deficiencies Critical Decision Point Level of Stakeholder Involvement • Extensive • Moderate • Minimal • Little to None • An opportunity to learn about thekey freight characteristics of a projectwhich is almost always a freight andpassenger project • Freight characteristics (type, origin-destination patterns) • How the investment decision affect national supply chains and regional economy • Operations (peak periods) • Safety • Freight design issues / geometrics • Engage small and large carriers, other beneficial cargo owners

  10. Example of Framework Application:Private Sector Perspective of NEPA Process

  11. Best Practices:Leveraging Existing Stakeholder Networks • Find the organization that already has good contacts and relationships with members of the freight community • MPO • state DOT • Economic Development agency • Other public agency • Chamber of Commerce • Associations / Industry Groups • Align your efforts with theirs to reduce duplicative efforts, potential stakeholder confusion and fatigue

  12. Best Practices:How to avoid [committee] stakeholder fatigue? • Change committee structure and leadership as conditions evolve. • Rotate members in and out from time to time to get fresh perspectives. • Yet, maintain a core group of people to stay on the committee for the sake of continuity.

  13. Best Practices:Freight Champions • Widely respected individual • Can advocate for freight interests among public and private sector • Catalyzes involvement • Builds networks and trust • Helps maintain continuity

  14. Case Study: DVRPC Freight Planning Approach • Goods Movement Task Force meets quarterly • Inform members of upcoming topics and high-interest issues • Make it the “place to be” for networking and information • Formal process to shape the planning process (e.g. freight projects in the regional plan) • Utilize industry insight to tackle specific problems • Help stakeholders make useful contributions (e.g. traffic on I-95) • Develop a tangible outcome (e.g. like a letter of support for a particular approach to a problem)

  15. A few take aways… • Freight outreach is “planting the seeds and harvesting later” • Communicate, communicate, communicate with… • Your colleagues • Other agencies and organizations • Freight stakeholders • The public (students, general public) • Tell a compelling story about what the DOT / MPO can do for freight • Find an internal freight catalyst (to inculcate freight in the agency)

  16. A few [more] take aways… • Don’t be too ambitious: “One good event is better than several okay events” • Match an issue with an audience • Know your freight: “There is no substitute for field work” • Interviews • Site visits / field observation • Data isn’t everything: “Get policy makers to interact with systems users” • When do you know you’ve had success? “When the stars line up, the timing is right, and networks develop between the office and the freight world.”

  17. Project Outcomes • Practitioner’s Guidebook • SHRP2 C15 Implementation Activities • December 2013 Webinar • Integration into T-CAPP • Other activities…TBD

  18. For more information… Donald Ludlow, AICPCambridge Systematics, Inc.301.347.9106dludlow@camsys.com

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