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Where There’s a Helpful Smile in Every Aisle!

Where There’s a Helpful Smile in Every Aisle!. Direct Competitor’s. Hy-vee’s direct competitor's are Wal-Mart Dillon’s. Target Marketing & Positioning. Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.

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Where There’s a Helpful Smile in Every Aisle!

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  1. Where There’s a Helpful Smile in Every Aisle!

  2. Direct Competitor’s • Hy-vee’s direct competitor's are • Wal-Mart • Dillon’s

  3. Target Marketing & Positioning • Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group. • Positioning-Hy-Vee has a uniform shirt everyone is required to wear with dress pants. They are always friendly and willing to help while keeping the store neat and stocked for the customers.

  4. Strategy & Competitive Advantage • Strategy-Hy-Vee’s strategy is to have the best service in town, have the friendliest atmosphere, and competitive prices. • Competitive Advantage • Customer Loyalty • Convenient Location • Multi-Channel Retailing-Groceries can be ordered online and either picked up at the store or delivered to your home.

  5. Retail Mix • Merchandise Variety-Hy-Vee offers a wide variety of merchandise for your every need. • Merchandise Assortment-Hy-Vee carries a wide variety of merchandise including baby products and Health Market (gluten free, non-dairy, ect.) • Pricing-Hy-Vee offers competitive pricing for this area. • Location-There is only one Hy-Vee located in this area which is conveniently located by the mall but there are more if you go to Topeka and the Kansas City area.

  6. S.W.O.T. • Strengths • Online shopping • Competitive Pricing • Open 24/7 including holidays • Weaknesses • Higher prices on name brand items • Opportunities • Hy-Vee has the opportunity to open a gas station and/or wine and spirit as other Hy-Vee’s have done. • Threats • Wal-Mart is their biggest threat because of their low prices.

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