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The Values and Expectations of the 21 st Century Mason. Stuart Esworthy. Masonic Values. Brotherly Love Tolerance and respect for others Relief Practise charity and care Truth High moral standards. Political / Economic World Peace Green issues Nanny state Surveillance society Cloning
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The Values and Expectations of the 21st Century Mason Stuart Esworthy
Masonic Values • Brotherly LoveTolerance and respect for others • ReliefPractise charity and care • TruthHigh moral standards
Political / Economic World Peace Green issues Nanny state Surveillance society Cloning Genetic testing Body scanning Recession Taxation Pensions gap World Poverty Social / Technological Choice is king Diversity Lifestyle concerns Media frenzy Reality television Social networking Facebook & Blogs Techno devices – Blackberry / Game boy Email Internet Online shopping Modern influences on our Environment
Impacts on Society • Individualism v. Collectivism • Self interest v. Altruism • Autonomy v. Teamwork • Customer choice • Compensation culture • Not better / worse just DIFFERENT?
Change or die? “Plus ca change, plus c’est la meme chose”. “I have nothing to offer but blood toil tears and sweat”.
Change and survive! Evolution not Revolution
Strategic direction • Matching activities to the environment • Scoping of new activities • Allocation of major resources • Values, beliefs, expectations and goals renewed • Long term direction agreed • Implications of change measured
The adaptive process applied to organisations How the organisation competes for support now The Organisation now The Environment now Tension • Internal drivers • Values and beliefs • Skills / resources • Aspirations • External drivers • Political • Economic • Social • Technological Adaptive Process? The Organisation In the future The Environment in the future How the organisation competes for support In the future
Maximise tangible assets • Existing physical structures • Network of Masonic members • Extensive UK geographic coverage • Lodge facilities and their role in the community kitchens, libraries, collections, archives, exhibits • Existing education programs • Opportunities for fellowship and learning • Masonic homes and hospitals • Current Masonic publications • Phone and e-mail networks • Lodge-based websites • Financial assets (even if limited) • Contemporary books and films
Leverage under used resources • Our good name for doing good works • Centuries of history in many locations / countries • Individual talents of each brother • Historical and contemporary cultural associations • Community relationships • Family links • Educational and arts partnerships
Potential constraints • Interpretation • Downward spiral thinking • “Too busy” • General apathy • Commitment
21st century actions needed • Affirmation • Broad-scanning • Change management • Drive to improve • Leadership • Responsibility
Brand School Be the best Stay vibrant Repackage our image New reputation for the future Re-inventing the wheel Keeping baby in the bath!
PROGRESSIVE UGLE lead the way in looking at ways of improving the membership experience SUPPORTIVE UGLE care about Brotherhood and Charity STATURE UGLE is so highly regarded LEARNING TO LEARN INTERNATIONAL UGLE’s reputation is growing all the time RELIABLE UGLE get it right for people UGLE - Brand Muscles
Unique Selling Proposition SPACE to GROW in a SAFE ENVIRONMENT
Advocates Supporters Clients Customers Prospects Cohesive Communications Magic Moments Segmented Approach Loyalty Schemes ACCELERATORS Advocacy ladder UGLE success stories
“Added Values” for the C21st • LEAPS • Learning • E&D • Access and inclusion • Personal excellence • Supporting our future
PECS – renewed Masonic commitment to development • Personal growth • Emotional Intelligence • Cognitive skills • Self awareness
Modern mantra.. “So what’s in it for me?”
UGLE HELPS YOU GET MORE OUT OF LIFE Access & Inclusion Personal Excellence Create our Future Learning Equality & Diversity Unlock talent Recognise and reward outstanding performance Engage everyone in change Provide leadership Build our Global links Gear up for partnerships Develop advertising opportunities Experiment with new marketing channels Make UGLE a lifestyle choice Build credibility Lead innovation Deliver real added value Experiment to learn Live the Brand Embrace diverse thinking Recognise natural equality Engage everyone in E&D agenda Maximise benefits of cultural differences Personal growth Emotional intelligence Cognitive skills Self awareness Contribute to shared goals Chart and communicate progress Relief Truth Brotherly Love 2010
AFFIRM - Benefits of Mentoring • Awareness of the benefits of Freemasonry as they progress through their Lodge • Forging the strongest possible bond as we extend the Lodge welcome to our new Brethren • Finding the time to integrate them properly, both into the ritual and social side of the Lodge • Increasing their commitment to the Craft in general and their own Lodge in particular • Raising their competence and confidence through achievement • Making it easy for them to participate and enjoy the full benefits of membership
Mentoring Boundaries COACHING – MENTORING – COUNSELLING - THERAPY
More changes / choices Letter to Warwickshire Masons: “We need anecdotal evidence of where we are meeting the needs of new members but also where we might be falling short of their aspirations. Please help us tailor our mentoring work to cover the issues of concern to our newer members.”
To infinity and beyond! “ A journey of a thousand miles must begin with a single step”