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Marina Pizza Parlor

Marina Pizza Parlor. Geneva Dunaway Amany Jama Justice Pangelinan. Purpose. Select a local business Evaluate and observe the business’ website Come up with a plan to improve overall revenue through website Help business reach out to potential customers. Introduction.

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Marina Pizza Parlor

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  1. Marina Pizza Parlor Geneva Dunaway AmanyJama Justice Pangelinan

  2. Purpose • Select a local business • Evaluate and observe the business’ website • Come up with a plan to improve overall revenue through website • Help business reach out to potential customers

  3. Introduction • Description of business • Family owned business • Pizza Restaurant • Overview of business website • Structure • Capabilities

  4. TargetMarket • Demographics • 35, 2-4 children, middle class, • Geographics • San Leandro/ San Lorenzo area • Psychographics • Hardworking, always at work • Buying Patterns • Four times a month, loyal to brand

  5. Research Methods • Primary Resources • Interview • Survey • Observation • Secondary Resources • View competition through yelp

  6. Findings and Conclusions:Strengths Primary Research Secondary Research • All the information needed is available • Online delivering option • Coupons available online • Good reviews on yelp • Known for their big portions • Busy on holidays and rainy days

  7. Findings and Conclusions:Weakness Primary Secondary • Menu has too many words, very overwhelming • Doesn’t contain many pictures • Colors aren't appealing • Website isn’t checked out as often by customers

  8. Findings and Conclusions:Opportunities Primary Secondary • Create more revenue by advertising via social networks • Create mobile site so that customers will be able to view website with ease • Create mobile website • Create revenue from improved website and advertising, coupons

  9. Findings and Conclusions:Threats Primary Secondary • Other well known pizza companies • Cheaper pizzas • More locations of competitions • Other businesses has more advertising and publicity • The quality of the competitors websites

  10. CompetitiveAdvantage Marina Pizza Parlor Domino’s Porky’s Pizza Palace Factors Price 1 small pizza $10.95 $5.99 $10.99 Quality of Product/Service Very good Good Great In a hidden part of the city 2 stores on main streets In a unknown part of town Location Reputation/Brands None Proficient Outstanding Bigger location Unique Factors/ Knowledge Massive sized pizzas Cheaper pizzas

  11. Plan for Improvement • 1. Consistency • Fonts, sizes • 2. Overall website • Add pictures, menu page • 3. Mobile site • Create mobile website

  12. Timeline • 1. Consistency: 1 person, 4 hours to 5 hours to organize the site. • 2. Overall Appearance: 1 person in about a few hours-two days to organize and fix the website’s errors. • 3. Mobile site: 1 person, about 3 months in order to be able to order on a cellphone and see the menu normally through a phone.

  13. Thank You.

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