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Online Banking Best Practices

Online Banking Best Practices. Online Partnerships: How To Give Your Customers What They Want. Nancy R. Davis, president Microbanker, Inc. 518-745-7071 www.microbanker.com. Online Partnerships: How To Give Your Customers What They Want. What Is An Online Partnership? Who Is Doing It?

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Online Banking Best Practices

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  1. Online Banking Best Practices Online Partnerships: How To Give Your Customers What They Want Nancy R. Davis, president Microbanker, Inc. 518-745-7071 www.microbanker.com

  2. Online Partnerships:How To Give Your Customers What They Want • What Is An Online Partnership? • Who Is Doing It? • What Are They Offering? • Why Are They Doing It? • How Do You Do It? • Who Are The Potential Partners?

  3. Online Partnerships What Is An Online Partnership ? • Business relationship with a third-party provider. • Provides services your Internet banking system can’t provide. • May or may not be a revenue generator.

  4. Online Partnerships Who Is Doing It? • Financial services of all sizes and types. • Amarillo National Bank • USAccess Bank • Digital Employees Federal Credit Union • Wells Fargo • Bank of America

  5. Online Partnerships Amarillo National Bank – Personalization

  6. Online Partnerships USAccess Bank

  7. Online Partnerships USAccess Bank

  8. Online Partnerships Digital Federal CU – Personalization

  9. Online Partnerships Digital FCU • Auto Buying • Account Aggregation • Stock Trading • Credit Reports • Portfolio Tracking • Market Reporting • Insurance

  10. Online Partnerships Hale County State Bank - Portal

  11. Online Partnerships HCSB • Calculators • Calendar • Investment • Services • Small Business • Services

  12. Online Partnerships What Are They Offering? • More large FIs Offer Special Consumer Services

  13. Online Partnerships What Are They Offering Contd.? • More large FIs Offer Small Business Services

  14. Online Partnerships What Are They Offering Contd.? • More large FIs Offer Special Services

  15. Online Partnerships Potential Partnership Applications • Internet Banking • Bill Payment • Bill Presentment • Account Aggregation

  16. Online Partnerships Potential Partnership Applications Contd. • Loan Processing And Decisioning • Brokerage Services • Insurance • Automobile Purchasing/Leasing

  17. Online Partnerships Potential Partnership Applications Contd. • Portals • Weather • News • Stock Quotes • Financial Calculators • Marketplaces/Malls

  18. Online Partnerships Potential Partnership Applications Contd. • Small Business Functions • Balance Reporting • ACH Origination • Wire Transfers • TTL Payments • Wireless Technology

  19. Online Partnerships Why Are They Doing It? • Increase Revenue • Increase Stickiness • Increase Customer’s Perception of the Bank

  20. Online Partnerships How Do You Do It?

  21. Online Partnerships Determine What Services To Offer • Analyze Your Customers • Sophisticated cosmopolitans • Savvy commuters • Simple country-folk

  22. Online Partnerships Determine What Services To Offer Contd. • Analyze Your Competition • Other financial institutions • Other non-bank financial services • Other online service providers

  23. Online Partnerships Determine Your Metrics (Implies Tracking and Reporting) • Traffic • Stickiness (length of time on the site) • Usage • Revenue • Direct expenses • Support expenses

  24. Online Partnerships Establish The Type Of Partnership • Linked affiliation • Co-branded site • Private Label

  25. Online Partnerships Consider The Legal Implications • Indemnities • Disclaimers • Not FDIC Insured

  26. Online Partnerships Examine The Added Complexities • Managing Access • Who owns the customer? • Who provides support? • How do you manage the content?

  27. Online Partnerships Who Are Potential Partners? • Hundreds of potential partners. • Check your core technology providers first. • Use consultants to narrow down the choices. • Find the companies by keyword on microbanker.com

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