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w oodunderwear

w oodunderwear.com. Our vision. Get all men wearing good-looking undies “down with ugly chonies ” “no more passion-killer tighty whities ”. Why Wood?. It fits great It feels great It looks great …with no compromise . We’re about….

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w oodunderwear

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  1. woodunderwear.com

  2. Our vision Get all men wearing good-looking undies “down with ugly chonies” “no more passion-killer tightywhities” Why Wood? It fits great It feels great It looks great …with no compromise We’re about… ActionAspirationFunKeeping it realHigh fashion…a little twisted

  3. Our tribe 18-35 males …in body &/or in spirit good guys care about what they wear push their potential enjoy life AND the women who buy for them

  4. Open doors • Avg70 pair per retailer • 6 retailers previously had no underwear experience • 1 retailer selling underwear for the first time averaging 30 pair month

  5. Doors to open Retailers who carry more thoughtful fashion for men Small: men’s boutiques, sports/lifestyle & general stores These stores may or may not already carry underwear, but they either carry or are looking at socks (socks are paving the way) Large: big box (REI, Dick’s), department stores (Bloomingdales, Nordstroms, Macy’s) & anywhere Calvin Klein lives Online (Zappos)

  6. Original Wood - Trunk 1” inseam trunk Contour fit, closed front No ride leg Soft cotton (96%) / elastane(4%) Quality material, wears well Warm gentle machine wash Packaging: individual box Availability: inventory in stock now, limited Mfg: Made in China Suggested Retail $18.00 Wholesale $8.00 S (27"-29") M (31"-33") L (35"-37") XL (39"-41")

  7. IntroducingWood – Hermosa Beach Collection Sun, sand and sea inspired We work hard, play harder We’re beach laid back…AND competitive “The Best Little Beach City” - 1.3 square miles of everything you need

  8. Wood – Hermosa Beach Collection Contour fit, closed front No ride leg Modal (wood cellulose)/Cotton/Elastane blend Quality material, wears well Warm gentle machine wash Packaging: individual (no min.), multi-pack (1000qty min.) Availability: January shipping Mfg: Made in China Suggested Retail - single $18.00 – 3pack $45.00 Wholesale - single $7.50 - 3pack $20.00 Suggested Retail - single $18.00 – 2pack $33.00 Wholesale - single $7.50 - 2pack $14.50 Suggested Retail - single $20.00 – 2pack $36.00 Wholesale - single $8.50 - 2pack $16.00 Trunk – 1” inseam Brief – 3” inseam Biker – 6” inseam S (27"-29") M (31"-33") L (35"-37") XL (39"-41")

  9. What’s next…Wood Bamboo Collection Bamboo advantages Smooth and soft with natural feel of silk Thermal regulation Antibacterial Hypoallergenic Sustainable *Note: our products are a blend of bamboo, cotton and elastane to enhance performance and wearability

  10. Wood – Bamboo Collection Underwear & Undershirts Contour fit, closed front underwear w/no ride leg Fitted undershirt, comfort & style for all occasions *Bamboo/Cotton/Elastaneblend – very soft, light, strong, excellent wicking & antimicrobial Warm gentle machine wash Packaging: hanger Availability: February shipping Mfg: Made in China Suggested Retail - single $32.00 Wholesale - single $12.00 Suggested Retail - single $26.00 Wholesale - single $10.00 Suggested Retail - single $27.50 Wholesale - single $10.50 Suggested Retail - single $29.00 Wholesale - single $11.00 Trunk – 1” inseam Brief – 3” inseam Biker – 6” inseam S (27"-29") M (31"-33") L (35"-37") XL (39"-41")

  11. Retail love E-blasts to 1000+ subscriber list Blog post Storefinder on website Social media awareness and traffic driving campaigns Events Co-promotion In store signage & merchandising support Recent example ->

  12. Customer love “I like to call it “burn everything else and start over with fresh wood”.” – Aaron, Greater LA “I’ve worn boxer shorts my entire life (mainly because my mom does my shopping), so I wasn’t entirely open to the idea of wearing briefs. Wood changed my mind. These briefs fit perfectly, but the best part is the affect they have on my overall appearance. Even though people cannot see me wearing wood, I feel more confident in them than when I wear normal boxer shorts. I’ll be a wood guy for many years to come.” – Michael, Greater LA “This has to be the best brand experience I’ve had in a while. I’m told my recent Wood also does a lot for my, um, brand expression.” – E.G., SF Bay Area “These are really good underwear at a great price.” – Adam, New York “I bought these underwear for my husband as a funny because our last name is WOOD! But as it turns out, he really likes them. They are comfortable and fit well. ” – Candace, Central California “Love my Wood under gear. Perfect fit. Perfect support. My other half has complimented a bunch too. So, that’s not so bad either ” – Thom, Phoenix “I can barely get in the door before there’s a hand on my ass.” – Kevin C, Greater Miami “My wife bought me a few pairs because she loved the name, but after wearing them I realized there’s more to this product than just a catchy name; these are the most comfortable briefs I’ve ever worn.  Nice looking and very high quality. “ – Scott, Greater LA “I’m tired of paying for expensive, average (xx) underwear.” – Kevin N, Greater LA “I’m wearing them right now. I love them. Seriously comfortable and, um…. very flattering. ” – Daniel, SF Bay Area “Thanks so much for these underwear. Very comfortable soft cotton. A more relaxed fit than his usual (xx). More “low profile” – better for flat front pants.” – Grant, SF Bay Area “Currently wearing the Boxer Brief. It’s comfortable. I took a look at the (xx) boxer briefs I typically wear. Seems the Wood material and stitching is more detailed. They’re also a bit shorter in length. Despite my lack of a posterior, I think it looks good in Wood.” – Calvin, Greater Miami “I love this brand and the fabrics are good quality for “chonies.” I have not put them through a true long-term wear and tear test, yet I can tell that they are well constructed and appear quite durable.” – Philip, Denver “I love my wood underwear my new favorite underwear. Never thought I would say that about underwear but they are awesome.” – Bill, Greater LA

  13. Media love

  14. Spreading the wordWood at the beach

  15. Wood collaborations

  16. Wood channels 1000+

  17. Merchandising

  18. Wood beginnings It’s brief Launched 2012 HQ Hermosa Beach Woman owned &run About Terresa A veteran (ahem, 20+ years) brand and marketing strategist and entrepreneur. She is an ardent advocate of looking at everything from the customer's perspective. Not unreasonably, Terresa only expects people to do what they say they are going to do, when they say they are going to do it. Is that really too much to ask? Come on, man! She and husband, David, are passionate about the outdoors and are ever on the lookout for the next great adventure. They live in Hermosa Beach, California, and Sagle, Idaho.

  19. woodunderwear.com

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