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Tuesday , 20 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

Social Media Measurement Murdough , C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): http://www.jiad.org/article127. Tuesday , 20 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark DØK HU2D - Internet Marketing: Lecture 23

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Tuesday , 20 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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  1. Social Media Measurement • Murdough, C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): http://www.jiad.org/article127. Tuesday, 20-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark DØK HU2D - Internet Marketing: Lecture 23 Course Webpage: http://www.itu.dk/people/rkva/2010-Summer-IM/ Facebook Group: http://www.facebook.com/group.php?gid=133258548012 Etherpad: http://ietherpad.com/d5mBZdMDe6

  2. Phases of Social Media Measurement

  3. Social Media Metrics Framework

  4. Social Media Analysis Framework

  5. Social Media Insight Tools and Data Sources

  6. Social Media Dashboard

  7. Discussion Exercise 19: Brand Engagement Report

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