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INTRODUCTION TO TECHNOLOGY- a study in contradictions. Its importance and pervasiveness are universally accepted features of our world. National security Economic power and competitive position National development –standard of living and quality of life
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INTRODUCTION TO TECHNOLOGY- a study in contradictions • Its importance and pervasiveness are universally accepted features of our world. • National security • Economic power and competitive position • National development –standard of living and quality of life • Technology is the principal source of innovation and the key to success and survival.
Our effectiveness in generation and exploiting technology is acause for continuing concern. • How effective are we? • Have we improved over the past years? • Are we not as effective as we were? • Relatively • comparatively
Countercurrents of concern regarding technology • Technology is not an unmixed blessing, it must be guided and constrained lest its capacity for harm get out of hand.
And yet ... • We question management’s commitment to adequate support. • We fear too much emphasis on the short term. • We worry about management’s competence in managing technology.
Aknowledgments of technology • In war • In business • International competitiveness • Of the individual enterprise • Of a specific nation • Of international groups • Context: internal dynamics vs. External dynamics
Forbes – XVIIth Anniversary • Status of 100 larges U.S. Companies in 1917 • 78% dropout The fragil and transitory nature of technological advantage is now accepted as possibly the most important source of competitive decline.
Attributes of technology that provoke anxiety • Technology is rigorous and esoteric. • Technology is usually associated with innovation, which is a complex, poorly understood process that is fraught with risk and uncertainty.
Until recently technology has been almost invisible in business school curricula as well as in management development programs. • Technical schools believe they already lack sufficient time to give engineers or scientists the basic substantive knowledge they need without diverting time to management considerations.
The purpose of the book • It attempts a balanced treatment of a subject that is usually presented from a narrower perspective, e.g., • innovation • R & D • Productivity • New ventures
3 Responses to Technology Management Challenges • What’s wrong? • At the national level • At the individual level -managers • Management bashing • -no more short-sighted, lack vision managers • New managers to wield a machete – to hack away at unproductive assets and people that business can no longer afford.
The principle incentive ... • To show that we need a more comprehensive, more systems-oriented view of technology • What it is • How it fits in with other activities in a business • What role it should play in a successful enterprise