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Oracle Confidential – For Internal Use Only

Oracle Confidential – For Internal Use Only. Enterprise Management Packs for FMW Featuring Business-driven Transaction Management!. Bennett Hirschhorn Director of SOA and Integration ESG . Customers tell you:. “Our customers alert us to issues before the IT department discovers them.”

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Oracle Confidential – For Internal Use Only

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  1. Oracle Confidential – For Internal Use Only

  2. Enterprise Management Packs for FMWFeaturing Business-driven Transaction Management! Bennett Hirschhorn Director of SOA and Integration ESG

  3. Customers tell you: • “Our customers alert us to issues before the IT department discovers them.” • “Problem resolution takes too long and costs too much.” • “We’ve invested so much money in the IT infrastructure, we want to make sure we’re getting what we paid for.” • “We need to enforce a service level agreement.” • “We don’t know what services are out there.

  4. WLS Management Pack EEKey Business Requirements • Need to ensure better QOS. • High availability, better user experience. • Reduce IT operational costs. • Admin and maintenance = 70%! • Real-time business performance visibility. • Identify slowdowns and changes in business processes as they happen.

  5. SOA Configuration Management Nightmare

  6. WLS Management Pack EEFeatures • Application Performance Management • Configuration Management • Service Level Management • Operations Automation Example: • Policy compliancedashboard

  7. WLS Management Pack EEValue • Monitor whole transaction • Existence and interaction of loosely coupled processes • Automated correlation of services • Understand impact of change • Find root cause of performance bottlenecks • Reporting on SLAs • Anticipate capacity needs and tuning requirements • Mange config changes, and minimize resulting problems

  8. WLS Management Pack EEObjection Handling We don’t have Oracle middleware.

  9. WLS Management Pack EEObjection Handling • We don’t have Oracle middleware. • Our solution supports all mainstream application servers including IBM WebSphere, JBoss, Apache, Tomcat and others. • I use the GUI Admin Console that comes with Oracle WLS. Why do I need the WLS Management Pack EE? • GUI Admin Console does not offer the ability to manage services and components across tiers and containers throughout the enterprise. • WLS EM Pack EE helps with configuration management, cloning, and scaling.

  10. WLS Management Pack EEObjection Handling • We don’t have Oracle middleware. • Our solution supports all mainstream application servers including IBM WebSphere, JBoss, Apache, Tomcat and others. • I use the GUI Admin Console that comes with Oracle WLS. Why do I need the WLS Management Pack EE?

  11. WLS Management Pack EEObjection Handling • We don’t have Oracle middleware. • Our solution supports all mainstream application servers including IBM WebSphere, JBoss, Apache, Tomcat and others. • I use the GUI Admin Console that comes with Oracle WLS. Why do I need the WLS Management Pack EE? • GUI Admin Console does not offer the ability to manage services and components across tiers and containers throughout the enterprise. • WLS EM Pack EE helps with configuration management, cloning, and scaling.

  12. SOA Management Pack EEKey Business Requirements • All of the above KBRs • Need to manage rapidly changing SOA environment. • Reduce the risk associated with change and agility. • Discover performance problems resulting from process changes. • Need to monitor the business transaction as a whole • Across different processes and applications

  13. SOA Management Pack EEFeatures • Business Transaction and Service Management • Configuration Management • Deployment Automation • Historical Analysis and Reporting Example: • End to end business transaction monitoring

  14. SOA Management Pack EEValue • Real-time troubleshooting of middleware and applications without massive overhead • Reduce operational costs • Correlate middleware with other apps, holistic management approach • Time savings—manage and monitor the entire middleware stack as one • Real-time business transaction monitoring • Discover and catalog rogue services • Closed-loop governance

  15. Business-driven Management and MonitoringThe new value proposition. Lowers cost and risk. Provides end-to-end end visibility. Speaks to the business in their language. Guarantee the business results of your IT investment. Why pay to build it if you’re not going to monitor it?

  16. SOA Management Pack EEObjection Handling We already monitor the underlying infrastructure that supports SOA.We use another vendor for managing our SOA environment.

  17. SOA Management Pack EEObjection Handling We already monitor the underlying infrastructure that supports SOA.We use another vendor for managing our SOA environment.

  18. SOA Management Pack EEObjection Handling • We already monitor the underlying infrastructure that supports SOA.We use another vendor for managing our SOA environment. • Our solution does more than monitor the infrastructure. • How services are related to each other, and rely on the infrastructure. • Mapping, modeling, service dependency, plus infrastructure monitoring.

  19. SOA Management Pack EEObjection Handling • It would be great to reuse services, but how do I know I can rely on those services? • SOA EM pack EE discovers services and keeps track of run-time performance info. This info is added to the services repository so developers can make informed decisions about reuse. • How will our reuse impact the original application? • The EM packs show you relationships between services and processes, see impact of change wherever it occurs.

  20. SOA Management Pack EEObjection Handling • It would be great to reuse services, but how do I know I can rely on those services? • SOA EM pack EE discovers services and keeps track of run-time performance info. This info is added to the services repository so developers can make informed decisions about reuse. • How will our reuse impact the original application? • The EM packs show you relationships between services and processes, see impact of change wherever it occurs.

  21. SOA Management Pack EEObjection Handling • It would be great to reuse services, but how do I know I can rely on those services? • SOA EM pack EE discovers services and keeps track of run-time performance info. This info is added to the services repository so developers can make informed decisions about reuse. • How will our reuse impact the original application? • The EM packs show you relationships between services and processes, see impact of change wherever it occurs.

  22. SOA Management Pack EEObjection Handling • It would be great to reuse services, but how do I know I can rely on those services? • SOA EM pack EE discovers services and keeps track of run-time performance info. This info is added to the services repository so developers can make informed decisions about reuse. • How will our reuse impact the original application? • The EM packs show you relationships between services and processes, see impact of change wherever it occurs.

  23. Packaging & Pricing

  24. Customer win – Symantec World’s fifth largest software company by revenue Longtime AmberPoint customer, $1Million+ invested, $600k AmberPoint deal in March 2010 Challenge – Managing heterogeneous SOA stack – FMW, IBM (WAS and DataPower), TIBCO Value – End-to-end management solution for desktop renewal application

  25. Customer Examples – Leo McDermottWho uses OBTM and Why? • Best Buy • Needed to ensure completion of transactions and good customer experience. • Monitor key applications between stores, the customer, and corporate. E.g. gift cards, returns, bestbuy.com product information. • Farmers Insurance • Penalty imposed by DMV if they don’t have sub 3 second response time. • Monitor transactions from DMV Agencies around the country to validate proof of insurance.

  26. Customer Examples – Tom Schnell Who uses OBTM and Why? • Halliburton • Varied technologies to monitor: Oracle FMW, Hyperion, OER, OSR, SAP, Microsoft. Monitoring across heterogeneous platforms. Closed loop governance. • American Healthways • SOA implemented internally/externally. Needed operations center that could manage both sides. • Monitors service-oriented “member services” system for healthcare partners. • AFLAC • Delays in workflow and operations diagnosis. • Monitor and manage Microsoft and IBM web services for claims management, streamline processes.

  27. The AmberPoint ThreeBusiness Solution Specialists • Laine Fuller (West) • laine.fuller@oracle.com • Leo McDermott (Upper East/Central and Canada) • leo.mcdermott@oracle.com • Tom Schnell (South Central, East) • tom.schnell@oracle.com Call your Business Solution specialist to build a FY11 forecast plan.

  28. Sales KitsManagement Packs - Enterprise Edition

  29. Sales KitsManagement Packs - Enterprise Edition • EM Pack for WebLogic Server EE: http://em.us.oracle.com/pls/htmldb/f?p=120:142:2588384668233801::::: • EM Pack for SOA EE: http://em.us.oracle.com/pls/htmldb/f?p=120:150:1536440726747365

  30. Marketing SizzleHeros wanted: Visit Oracle at Stark Expo

  31. Marketing SizzleHeros wanted: Visit Oracle at Stark Expo • Oracle/Iron Man marketing website:http://www.oracle.com/us/ironman2/index.html • Really cool flash thing: http://ironman.oracle.edgesuite.net/ironman2/index.html

  32. ReviewWhy should I sell EM Packs for FMW? • Lets IT talk to business in business language. • End to end transaction monitoring solution. • Understand and reduce impact of agile change • Double deal size! • Our guys spent some serious coin on marketing.

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