1 / 8

Orbit Gum

Orbit Gum. By: Nallely Caballero Stephen Young. Company Background. Owned by Wrigley Orbit Gum Campaign launched in September of 2001 Offered in 7 different flavors Orbit White, offered in 3 flavors Uses BBDO advertising agency Global sales: $4.0 Billion

jalila
Download Presentation

Orbit Gum

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Orbit Gum By: Nallely Caballero Stephen Young

  2. Company Background • Owned by Wrigley • Orbit Gum Campaign launched in September of 2001 • Offered in 7 different flavors • Orbit White, offered in 3 flavors • Uses BBDO advertising agency • Global sales: $4.0 Billion • Markets its brands in more than 180 countries.

  3. BBDO Ad Agency

  4. Ad Campaign • Features perky spokesperson Vanessa Branch who finds herself “on the scene of the grime” to prove that orbit leaves your mouth feeling clean…no matter what. • Orbit: “For A Good Clean Feeling, No Matter What” • Ad featuring Snoop Dogg • Orbit White: “For A Dazzling Smile No Matter What”

  5. Target Market • Target audience • The younger demographics have always been attracted to the Wrigley’s Orbit Brand with its commercials • Benefits of Gum • Focuses on benefits and appeals to adults • Interactive Website

  6. Marketing • Orbits is sold in cardboard boxes containing 14 pieces of gum, unlike the traditional long sticks of gum • Sampling events will continue to be a big part of the new flavor push; Wrigley distributed 130 million samples last year • About $2.5 million of Orbit's brand spending will be dedicated to the TV, print and online launch of Sweet Mint (its response to Dentyne Ice Vanilla Chill) and Citrusmint

  7. Results • Ad campaign was a huge success for Orbit. • Now Orbit is one of the top 5 chewing gums in the United States. • Has also had great success in Europe and the Middle East.

  8. Sources http://www.candydirect.com/html/cleanimages/gums/07orbitcrystalmint.jpg http://www.wrigley.com/wrigley/index.asp http://www.youtube.com http://www.bbdo.com/ http://advertising.about.com/od/commercialspotlight/p/spotlightorbit.htm http://mediaprovider.kennisnet.nl/MediaProvider/s200/125531.jpeg http://en.wikipedia.org/wiki/Orbit_(gum) http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=17029228&site=ehost-live

More Related