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READING: STORM CLOUDS OVER THE MALL

READING: STORM CLOUDS OVER THE MALL. Handouts , p. 19. STORM CLOUDS OVER THE MALL ( Handouts , p.19). Anticipate some of the themes in the article from the following: “Retailing: Storm Clouds Over the Mall” “As consumer spending slows, rival strategies are being put to the test”

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READING: STORM CLOUDS OVER THE MALL

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  1. READING:STORM CLOUDS OVER THE MALL Handouts, p. 19

  2. STORM CLOUDS OVER THE MALL(Handouts, p.19) • Anticipate some of the themes in the article from the following: “Retailing: Storm Clouds Over the Mall” “As consumer spending slows, rival strategies are being put to the test” • Read the opening sentence of each paragraph. • Think of these sentences within the context of the predictions you made.

  3. STORM CLOUDS OVER THE MALL(Handouts 19) VOCABULARY IN FOCUS Pgph 1 high street –the generic name (and frequently the official name) of the primary business street of towns or cities in the UK and Ireland. It is usually a focal point for shops and retailers in the city centre. bracing for an awful Xmas- getting ready for the pressure of Xmas

  4. Pgph 2 Shopkeepers are notorious Eeyores- known for being pessimistic (Winnie the Pooh’s donkey friend) Germany’s mired economy- sinking, declining Pgph 5 An upmarket version of WalMart -appealing or catering to high-income consumers; of high quality Pgph 6 retailers can stumble in new markets - to proceed unsteadily, encounter difficulties Throw in the towel – concede defeat, give up Swap stores for hypermarkets – exchange

  5. Pgph 7 Have no global clout – have no significant global influence Pgph 8 Give a retailer the benefit of the doubt – adopt a favourable opinion regarding retailers despite uncertainty Pgph 9 Replenish stocks – supply what is lacking Pgph 11 A website can drive in-store sales – stimulate the sales in brick & mortar stores Beef up a website - strengthen, reinforce

  6. PARAGRAPH SUMMARIES FIND THE MISTAKE IN EACH PARAGRAPH SUMMARY. • Consumer spending risesin Europe, competition is intense and some retail chains decide to merge with rival chains. • Retail sales keep falling in Europe and Africa; so does consumer confidence. • Rising fuel costs and household debts affect customers’ spending which in turn has a positiveeffect on thesalesofweaker retail players. • British supermarket chains expand into more product areas, and this affects negatively high-street chains and department stores.

  7. Retailers’ survival strategy relies primarily on meeting customers' needs, and marketpenetration. • Secondly, retailers who expand in new regionsneversucceed. • Manyretail chains have global clout. • Thirdly, retailers need to win consumer confidence through pricing or e-commerce(e.g. own brands) • Fourthly, wholesalersintroduce changes in the supply chain. • Internet salesdrop. • Sales in virtual stores work againstbrick-and-mortarsales (click-and-mortar stores). COPY PARAGRAPH SUMMARIES USING THE CORRECT WORD INSTEAD OF THE MISTAKE.

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