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UNIT 1: Why Take Marketing?

Business Major in college? Marketing Job? Personal Use? Heard it was easy? Mr. Smith is the coolest? MVCC Dual Credit!!!!. UNIT 1: Why Take Marketing?. One of the first Business courses you will take in most colleges is Principles of Marketing.

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UNIT 1: Why Take Marketing?

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  1. Business Major in college? Marketing Job? Personal Use? Heard it was easy? Mr. Smith is the coolest? MVCC Dual Credit!!!! UNIT 1: Why Take Marketing?

  2. One of the first Business courses you will take in most colleges is Principles of Marketing. • If you don’t understand basic marketing theory and language when you get there, you may be in trouble before you start. Why Marketing?

  3. Why Marketing? • 1 in 5 college students major in Business Management. • 11 million employees are needed by 2015 in 11 business related careers requiring a college degree. • *** U.S. Dept of Labor ***

  4. The skills learned in high school Marketing can enhance your worth to your employer. Why Marketing?

  5. 2 of top 10 largest growing career areas not requiring college degrees are Cashiers and Retail Salespersons. • 30 million + employees will be needed by 2015 in 14 business-related career areas not requiring a college degree. • These careers have average incomes in excess of $20,000. • *** U.S. Dept of Labor Why Marketing?

  6. Regardless of the career field, employers want people who have these skills: Problem solving Critical thinking Understanding of business/profit Organization Accuracy Integrity Use of technology All skills that are essential for this course Why Marketing?

  7. On Business • Marketing research helps businesses develop products that will satisfy customers in attractive segments of the market Impact of Marketing

  8. On Individuals • Makes life easier • Creates Jobs • 1/3 of all jobs in the U.S. are marketing related • Marketing skills help you in any career Impact of Marketing

  9. On Society • More efficient Automobiles • Safer Products • Improved Standard of Living • Average value of resources produced by a country relative to its population Impact of Marketing

  10. Impact on Society cont… • Marketing increases public awareness of social issues Impact of Marketing

  11. Social Responsibility • Concern about company actions on others • Do you think social responsibility is increasing or decreasing in business today? • Increasing…Why • Consumerism: Organized Action of groups of customers seeking to influence Business • Boycott: Refusal to purchase a particular product due to a social belief Social Responsibility

  12. Social Responsibility cont… • Government Regulation • Consumer Bill of Rights • Developed under JFK • Protects consumers from bad business practices Social Responsibility

  13. Social Responsibility cont… • Business Regulate Themselves • How & Why? • Code of Ethics • Statement of company responsibilities as it pertains to honest & proper conduct • Social Action • When businesses use their resources to help society Social Responsibility

  14. Without marketing, how would the customer… (VERY IMPORTANT!!!!!) • Find out about the product • Gather information about the product • Locate the product • Pay for the product • Transport the product Without Marketing…

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