Investment Readiness Training for Nutritious Food Businesses in CoP 10

1. Marketplace for Nutritious FoodsInvestment Readiness training for Businesses within the CoP 10. Developing effective pitches • November 2018 Author : Intellecap

2. Common Pitch Deck pitfalls Failing to establish your own credentials Claiming you have no competitors Underestimating the importance of storytelling 01 Bad Design Too many slides = Bad No clear call to action 02 03 04 05 06

3. Common Pitch Deck pitfalls The importance of good design:

4. Pitch Deck pointers Aesthetics & Visual Appeal 01 Not too wordy Proofread 08 02 Not too many technical details KISS (keep it simple stupid) 07 03 06 04 No Jargon Include Photos 05 Keep to reasonable size

5. Pitch Deck Components Business Model Company Overview SLIDE 6 SLIDE 6 SLIDE 5 The problem / gap in the market SLIDE 4 Progress so far SLIDE 3 SLIDE 2 Your products / services SLIDE 1 SLIDE 0 Market Opportunity Introduction

6. Pitch Deck Components Risks & Challenges SLIDE 13 SLIDE 6 Financials SLIDE 12 SLIDE 11 Contact Slide Scale-Up Plan SLIDE 10 SLIDE 9 Funding Requirement SLIDE 8 SLIDE 7 Revenue breakdown/ Unit Economics Team

7. Pitch Deck Template

8. Company Name with Logo (or picture) Contact Details Date (MM/YY)

9. The Problem / Current State of XXX Problems • Explain the nature and quantum of loss/problem. Major issues. • Use Chart/Statistics/Pictures to explain the same. Current Solutions/Status Quo • Who is currently catering to these problems? • What is the gap in these offerings? • -Use existing solution provider’s name/offerings. • Demand of quality/better/improved services to address these gaps.

10. The Problem (EXAMPLE)

11. Market Opportunity TAM,SAM,SOM Estimates • Potential Market size of the problem / solution Global Perspective Use multiple geographies if your product / solution is international

12. Market Opportunity (EXAMPLE)

13. Company Overview Brief about your company offerings and how it addresses the aforesaid gaps (i.e. your solution) Vision/Mission/Objective:

14. Company Overview (EXAMPLE)

15. Products / Services (EXAMPLE)

16. Competitive Landscape (EXAMPLE)

17. Business / Revenue Model

18. Current Progress (EXAMPLE)

19. Strong Management Team (EXAMPLE)

20. Scale up plan (EXAMPLE) Phase 3- 2019 $1.2M • 7 facilities replicated in Tanzania or existing facilities expanded • 2000 growers earn $500 a year Phase 1 – 2017 $125,000 3 • 1 Processing facility pilot in coastal Kenya • 100 growers earn $500 a year 2 1 Phase 2 – 2018 $400,000 • 3 facilities replicate in all Coastal counties in Kenya • 500 growers earn $500 a year

21. Financial Projections (EXAMPLE)

22. Funding Requirements/ Your Ask 1 1 2 3 2 3 Otherwise ask for: If asking for Money Advice Connections (be specific) Mentorship Promoter’s Money into Business Capital Requirements Detailed usage of Funds

23. Risks and Challenges (OPTIONAL) Also include mitigation strategies

24. Impact of your Business / Product / Service 01 Increase in income 02 Number of Jobs created 03 Increased productivity 04 C02 emissions reduced

25. Thank You Contact Details: Your name, Email, Phone number, Company website

26. THE ELEVATOR PITCH • A quick five-line pitch on: • What is your background? • What does your company do? • What pain points does it address? • How are you differentiated from competitors? • How do you make money? • Goal: • Grab enough attention to get a call or meeting. • Mostly used in events, etc. when you meet an investor for the first time. • Important to gauge the situation – sometimes it maybe better to have a memorable conversation with the investor instead, get their card at the event, and send them an email with executive summary / investment deck right after.

27. THE ELEVATOR PITCH Ad-Lib (Company) solves (Problem) by providing (Product/ Service), to help (target market) accomplish (target’s goal). We achieve this by (Secret Sauce/ Advantage) andmake money by (revenue model) we are looking for (investment/ support)to (Use of funds/ objectives).