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preventionroutiere.asso.fr

www.preventionroutiere.asso.fr. The French competition « Les Echarpes d’or » of the Association Prévention Routière. An example of a close relationship between an association and the local authorities. A presentation by Bernard Keller of the Association Prévention Routière - France.

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preventionroutiere.asso.fr

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  1. www.preventionroutiere.asso.fr

  2. The French competition « Les Echarpes d’or » of the Association Prévention Routière An example of a close relationship between an association and the local authorities A presentation by Bernard Keller of the Association Prévention Routière - France

  3. A French competitionintroduced 24 yearsago in 1990 • by the association Prévention Routière • To reward and to higlightachievements in the field of road safetyaccomplished • by local governments and municipalities all over France . • A response to the needs for information and exchange of experience of townmayors

  4. An association created in 1949 • Board: Insurance companies, road safety associations, victim associations, car manufacturers, local authorities. • 100,000 members • 101 local offices (spread between the regions and the departments) Main fields of action : • Education, training, communication

  5. Main figures about France Population = 65 millions Communes = 36 700 Departments (counties) = 101 Regions = 22 (in metropolitan France) And many more local structures

  6. The competition is based on - A long history of close links with local authorities and communes and also the population - A network of local branches everywhere in France. = A natural step to launch a competition to improve the fight against road accident at a local level.

  7. A national competitionlaunched in 1990 • Sincethen : • More than 2 000 local authorities have taken part • Amongthem, 210 have been awarded a prize • Initiallyeveryyear but everytwoyearsnow • Nextedition in 2015

  8. The competitionprocedure It startswith a dossier of application Dossier sent to large towns and major local bodies Smaller places are proposed by ourowncomittees Publicitythrough the media : national and local press and Intenet

  9. The competition procedure • To enter the competition • Every local body has to complete a dossier • with the maximum details : • History of the project • How itwas put into place • Results • Articles, photographs, films…

  10. Categories • For the first 10 years : • Road safety planning • Road safetyeducation • Campaign and information • Road safetycalmingschemes

  11. New categoriesfrom 2002 • Communes with a population of lessthan 1 000 inh. • Communes with a population between 1 000 to 5 000 inh. • Communes with a population between 5 000 to 10 000 inh. • 10 000 to 50 000 / 50 000 to 100 000 inhabitants • Communes of more than 100 000 inh. • Alsodepartmental and regionalcouncils • Also groups of communes

  12. Specialprizes • Actions aimed at young people • Risk management aimed at municipal staff • Actions aimed at older people

  13. The competitionprocedure

  14. Criteriatakenintoaccount by the jury • Effectiveness of the actions • Positive evolution of accident rates • Innovation and originality • Continuity of policy • Global aspect • Perseverance of the team

  15. Prize-giving Ceremonyheld in major venues : Presidential palace, Parlement, Senat… A high point of the competitionwith people comingfrom all over France in a prestigious venue withpersonalities and media.

  16. 2 examples of prizes winners : • A smalltown : Saint – James (North of France) • 2 800 inhabitants • A continuity of road safetypolicy but a peak of accident in 2009 • To intensify the existingprogramm of road safetyprevention • And to add more specificcampaigns • Focus on road safetyeducation for children and teenagers • Special agent to control the roadsnearschools • A wholepolicywhichis a success and stillgoing • on.

  17. A big town : Paris (Capital of France) 2 millions inhabitants A typical example of a big city with all the problems of traffic Focus on Vulnerable road users : campaign theme “to share Paris” Big information campaign (with posters all over the city) Information & leaflets about blind spot with special demonstrations Exhibition, games about mobility for children A large scale campaign which was impressive and convincing for the jury, with a strong Implication of the city.

  18. Remarks : • Good illustration of the efforts achivied by municipalities • and local authorities • Townmayors are concerned about road safety issues • Measurestaken are differentdepending on the size of the place • Large municipalities do not alwaysturn to the State to behelped • Increasingwillingnessfrom the people in charge to involve the citizens.

  19. Future evolution of the competition ? - The presentcompetitionis a success - Project to relaunchit in a new form - Goingeuropean ?

  20. Otheractivitiesaimed at local authorities : • A local correspondant withineach local authority • Local road safety groups (black spots) • Conferences to provide information • Partnershipwithadvertiser EXTRAMEDIA to display ourcampaigns • A technical guide for townmayors • And various local campaigns

  21. If youwish to go further, youcan go on ourwebsite: http://www.preventionroutiere.asso.fr/Collectivites-territoriales Thank you for your attention

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