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Food, drinks & the Lappish atmosphere

Food, drinks & the Lappish atmosphere. Executive summary. Concept : people are interested in Lapland and everything about it. The hut introduces you to Finnish Lapland . If you don’t get a chance to visit Lapland you can get a little piece of it by visiting us. Café.

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Food, drinks & the Lappish atmosphere

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  1. Food, drinks & the Lappishatmosphere

  2. Executivesummary Concept: peopleareinterested in Lapland and everythingabout it. The hutintroducesyou to FinnishLapland.Ifyoudon’tget a chance to visitLaplandyoucanget a littlepiece of itbyvisiting us.

  3. Café • Popup café: wechangelocationsallthe time • Open from 8.00 to 20.00 every day • Laplandthemedhut • A reindeerstatue outside as an advertisement • Small saltydishes and sweetpastries • Hut themedfrom inside, wooddecor

  4. Decor • Dimlighting (the NorthernLightspainted into windows and roof) • Trees (birch) • Logs as seats • Tableshavewoodlegs

  5. Business profile • Limited liabilitycompany • Sixworkers at the beginning: • Manager (marketing, design) • Accountant • Twocooks • Two restaurant workers • In touristlocations

  6. Marketing • Marketedas a Laplandthemedsmall cafe, a touristattraction • Ads to Finnair, Silja and Tallinkmagazinesand hotel flyers • Facebookmarketing: http://bit.ly/KotaCafeFin • Target customers: Tourists in general • Competitors: Finland cafe, Restaurant Lapland, Haltia Nature Center café

  7. Hygiene and requirements • General hygienedemands • Rubbishto recycling • Hygienepass is notnecessary • Self supervision • Ifyouwant to sellalcoholdrinksyoumusthave an alcohollicense

  8. Locations • Helsinki, Central Railway Station, there is a place for ice skatingin winter • Helsinki, Market square • Helsinki, Harbour, lot ofcruiseships • All of thesehave a lot of tourists and localpeople

  9. Menu • Drinks: • Coffee2 € • Tea 2 € • Coca-Cola/Fanta/Sprite 2,50 € • Hot juice 2 € • Minthotchocolate 2 € • ”Puolukkalimonaadi” (lingonberry soft drink) 3 € • Water 0,50 € (customers 0 €) • Springwater 2,50 € Savory: • Salad with reindeermeat 11 € • Mushroomsalad 8 € • ”Karjalanpiirakka” (Karelian pie) 2 € • Sausage 2 € Sweets: • Cranberrycake 4 € • Lappishcheeseand cloudberryjam5 € • Cinnamonbun2 € • Pancakes with jam 4 € • Blueberry ice cream3 € • Lappishscone 4 €

  10. Income • Customers • Estimated 50 customers a day in the beginning and increasing • Estimated spend per customer 6 € • Startup grant from TE-services • 32,66 €/person per day • Up to 18 months

  11. Costs Fixedcosts • Hut 4 790 € • Decor0 € (Tables and chairs made out of logsfrom a summer cottage) • Fridge 129 € • Paints 50 € • Smartcardreader 179 € • Laptop 350 € • Cash register 250 € Runningcosts • Salaries 4000 € / month • VAT 25 % of prices • Materials: about 3000 € / month • Food ingredients • Plates, cups, cutlery etc. • Marketing: 300–800 € / month

  12. Future outlook • In the futureour café willbeouroccupation and our café won’tbepopupanymore • Interesting products and goodservicewillgetus enoughcustomers,sponsors and money to expand • A franchising conceptcanbebuilt and caféswouldbeopened in big Europeancities

  13. WELCOME TO OUR HUT! Questionsarewelcome!

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