L’ORÉAL

1. L’ORÉAL “Because I’m Worth It”

2. L’ORÉAL History &Background by Banita Thapa

3. History • In 1907 Eugene Schueller,a young French chemist developed an innovative hair color formula, which he called “Aureole” thus began the history of L’Oreal.

4. Company’s principles • Ongoing research and innovations • Started with hair coloring products • Now has cleansing / beauty products

5. Distribution • Initially Holland , Austria and Italy, • Later US, Russia and Far East • Now present world wide. • Found in all major drug stores, supermarkets, beauty outlets and even direct mails.

6. Brands • L’Oreal group markets 500 brands and more than 2000 products in all the sectors of beauty business.

7. Mission • To guarantee satisfaction for customers.

8. Human Resources • Unique trend and obsession is to recruit talented individuals who are not afraid to express themselves. • Personal development of employees company’s aims

9. Advertising and its history • Communications is the key word in L’Oreal’s history. • Dating back in the 1933’s when Eugene took part in the radio broadcast to making screen debut in the movies and bagging the advertising award. Today L’Oreal is synonymous with the legendary advertising “Because I’m worth it”.

10. Popularity • Solely due to its continued dedication and commitment to technology, research and innovation.

11. Major charitable commitments in US • Studio Museum in Harlem • Ovarian Cancer Research and fund • Women In Need • Boys and Girls Club in America

12. L’ORÉAL Product Analysis by Kanjanat U-chukanokkun

13. BUSINESSES • Cosmetics Activities • Dermatological Activities • Pharmaceutical Activities

14. BUSINESSES • Cosmetic Activities • Haircolor • Skincare • Sun Protection • Make-up • Perfumes and Eaux de Toilette • Toiletries

15. By Graph COSMETIC ACTIVITIES

16. COSMETIC BRANDS • Brands of European Origin • Brands of American Origin • Brands of Asian Origin

17. COSMETIC BRANDS • Brands of European Origin

18. COSMETIC BRANDS • Brands of American Origin

19. COSMETIC BRANDS • Brands of Asian Origin

20. PRODUCTS • Consumer Products • Luxury Products • Professional Products • Active Cosmetics

21. PRODUCTS (by graph)

22. PRODUCTS • Consumer Products • L’Oréal Paris • Garnier • Maybelline New York • Softsheen•Carson • Club Des Créateurs De Beauté

23. Luxury Products Lancóme Biotherm Helena Rubinstein Giorgio Armani Ralph Lauren Cacharel Guy Laroche Paloma Picasso Kiehl’s Shu Uemura PRODUCTS

24. PRODUCTS • Professional Products • L’Oréal Professional • Kérastase • Matrix • Redken

25. PRODUCTS • Product sales by geographic zone

26. PRODUCT POSITIONING • L'Oréal • Marketed in 150 countries • The world no. one cosmetic brand • Mass-market luxury brand image

27. PRODUCT POSITIONING • Garnier • Brand identity: young, optimistic and informal appeal • Mass market business model esp. in foreign countries • International level quality and mass market pricing • High sales growth in Thailand (80%), Russian (76%), Australia (63%)

28. PRODUCT POSITIONING • RedKen • New market segment through salon sales of products for home use • Exceptional growth of Color Fusion colorants

29. Product Comparison Product Comparison & Marketing Strategy by Dasiya Morazkina

30. L’ORÉAL WORLDWIDE L'Oréal Japan by Kazuma Uemura

31. L’Oréal in Japan • started operations in 1963 • market haircare products for professional hairdressers • In 1976, the Group began to distribute mass-consumer products under the L’Oréal Paris label

32. L’Oréal in Japan • followed two years later by prestige brands – Lancôme and others. • Nihon L’Oréal K.K., a subsidiary created in 1996 • handles all of the Group’s cosmetics activities in Japan with a staff of more than 1,100 people

33. L’Oréal in Japan • Japan is a major research pole for the Group • L'Oréal created its first research center in Japan in 1983 • today operates two laboratories in the country, one is based in Kawasaki, another was established in the technological city of Tsukuba

34. Characteristic of L'Oréal Paris VS L’Oréal Japan • L'Oréal Paris • No.1 Brand in the world • Core brand in L'Oreal group • Best market share in each categories • Hair color, styling, skin care, and make up • 12 research centers in the world • 2,500 researchers • 450 patent rights in a year

35. Characteristic of L'Oréal Paris VS L’Oréal Japan • L’Oréal Japan • Tie-up with Sue Uemura • The most popular cosmetic brand in Japan • The third creative stronghold • First: Paris, Second: New York • Important for Asia market • China, Taiwan, Thailand, Korea, etc

36. Management Strategy of L’Oreal Japan • Japanese women's needs • Concepts, ingredient, prescription, and package • Core target • 25-35 years old • Have a high fashion interesting

37. Spokesperson of L’Oreal Japan • Laetitia Casta • Appears on 40 magazine covers in 2 years • Was elected a symbol of beauty in France by France government

38. Spokesperson of L’Oreal Japan • Ayako Kawahara • She is only Japanese spokesperson in L’Oreal Japan

39. How to give the impact on advertisement • Skincare • Focus on face • Do not makeup • Sanitary • Hair care, Hair color • Focus of hair • Hair is healthy

40. How to give a impact advertisement • Makeup • Fashionable • Give good feeling • Colorful • Styling • Make a good balance with makeup and style • Give examples how to do styling