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Mitt Romney

Mitt Romney. February 1, 2012. Background. Father was influential business man and Michigan Governor Attended Brigham Young University Attended Harvard Business and Law School, S oon founded the Investment firm Bain Capital in 1984

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Mitt Romney

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  1. Mitt Romney February 1, 2012

  2. Background • Father was influential business man and Michigan Governor • Attended Brigham Young University • Attended Harvard Business and Law School, • Soon founded the Investment firm Bain Capital in 1984 • Defeated by Edward Kennedy in the 1994 Mass. Senate Race • Successfully managed the Salt Lake Organizing Committee to host the Olympic Games in 2002 • Successfully Ran for Mass. Governor in 2003 • Lost the 2008 Republican Nomination to John McCain

  3. Strategy • Began immediately after 2008 Nomination loss • Focus on previous success in business • Focus on attacking Obama’s economic policies • Has refrained from attacking his nomination opponents • Has run a “defensive” and risk free nomination campaign

  4. Strengths • Largest fundraiser of all candidates • Personal success in business has given his economic plans legitimacy • Bi-partisan history as Mass. Governor, • Navigated the Salt Lake Games into the black

  5. Weaknesses • A history of flip flopping • Too much defense, not enough offense • History of leaning too far to the left • Religion • Bi-partisan compromises

  6. Themes • Reiterate the economy • Attack Obama • Downplay flip flops

  7. Primaries • Iowa: Tied with Santorum • Spent $132 per vote, Santorum spent $15 • New Hampshire: Never in Doubt • South Carolina: Gringrich victory • Gringrich attacked, Romney faltered • Florida: Romney victory • Romney outspends • Has upper hand with older voters

  8. Support Strengths Weaknesses Evangelical Christians Tea Party Poor Strong Conservatives • Female Voters • Moderates • Liberals • Voters focused on “electable” candidates

  9. Bibliography Clement, Scott. "South Carolina Primary Exit Polls: Five Key Factors." WashingtonPost.com. 21 Jan. 2012. Web. 1 Feb. 2012. <http://www.washingtonpost.com/blogs/behind-the-numbers/post/south-carolina-primary- exit-polls-five-key-factors/2012/01/03/gIQA3qVjEQ_blog.html>. Hornick, Ed. "Romney's New Mission: To Change Perceptions." CNN.com International. CNN.com, 2 June 2011. Web. 01 Feb. 2012. <http://edition.cnn.com/2011/POLITICS/06/02/mitt.romney.profile/>. Kim, Susanna. "Candidates Spent $12.5M on Iowa Caucus Ads." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. 4 Jan. 2012. Web. 01 Feb. 2012. <http://abcnews.go.com/Business/candidates-spent-125m-iowa-caucus-ads/story?id=15281050>. Kuhn, David P. "Will Romney's Strengths Prove Moot Against Obama?" RealClearPolitics.com. 31 Jan. 2012. Web. 01 Feb. 2012. <http://www.realclearpolitics.com/articles/2012/01/31/will_romneys_strengths_prove_moot_against_ obama_112976.html>. O'Brien, Michael. "Romney's Campaign Strategy Comes Under Fire From Republicans." TheHill.com. 23 Aug. 2011. Web. 1 Feb. 2012. <http://thehill.com/blogs/ballot-box/presidential-races/177905-some-gop-say- romney-should-be-more-available-and-aggressive>. Peoples, Steve. "Mitt Romney Campaign Looks Past Florida Primary 2012." TheHuffingtonPost.com. 30 Jan. 2012. Web. 01 Feb. 2012. <http://www.huffingtonpost.com/2012/01/30/mitt-romney-florida-primary- election-2012_n_1241196.html>. Ponnuru, Ramesh. "Romney’s the One." National Review Online. 2 Dec. 2011. Web. 01 Feb. 2012. <http://www.nationalreview.com/articles/284700/romney-s-one-ramesh-ponnuru?pg=4>. Sayegh, Tony. "Five Challenges Facing Mitt Romney Right Now." FoxNews.com. Fox News, 24 Jan. 2012. Web. 01 Feb. 2012. <http://www.foxnews.com/opinion/2012/01/24/five-challenges-facing-mitt-romney-right- now/>. Schultheis, Emily. "Exit Polls: Romney Wins the Electability Argument." POLITICO.com. 31 Jan. 2012. Web. 01 Feb. 2012. <http://www.politico.com/blogs/burns-haberman/2012/01/exit-polls-romney-wins-the-electability- argument-113041.html>. Stanley, Tim. "Newt Gingrich Didn't Win South Carolina – Mitt Romney Lost It." Blogs.Telegraph.Co.UK. The Telegraph, 22 Jan. 2012. Web. 01 Feb. 2012. <http://blogs.telegraph.co.uk/news/timstanley/100131619/newt- gingrich-didnt-win-south-carolina-mitt-romney-lost-it/>. Wyler, Grace. "Just How Much Money Does Mitt Romney Have?" BusinessInsider.com. The Business Insider, 12 Aug. 2011. Web. 01 Feb. 2012. <http://articles.businessinsider.com/2011-08-12/politics/30046635_1_mitt- romney-major-investment-firms-cell-research>.

  10. Cohen, John, Peyton Craighill, and Scott Clement. "What’s behind Romney’s Romp? - Behind the Numbers." Washingtonpost.com. 21 Jan. 2012. Web. 01 Feb. 2012. <http://www.washingtonpost.com/blogs/behind-the- numbers/post/whats-behind-romneys-romp/2012/01/03/gIQAxF5FgQ_blog.html>.

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