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SPORTY MATES

SPORTY MATES. Providing sporting opportunities for inactive males aged 35-55 throughout The Wakefield District!. Idea. TAP Project Female orientated/families/Male hard to engage Sport England Segmentations Links to strategy Sustainability. Bid History.

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SPORTY MATES

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  1. SPORTY MATES Providing sporting opportunities for inactive males aged 35-55 throughout The Wakefield District!

  2. Idea • TAP Project • Female orientated/families/Male hard to engage • Sport England Segmentations • Links to strategy • Sustainability

  3. Bid History • Sport England – Get Healthy, Get Sporty Oct 2012 • Partnership bid knocked back, but with good feedback via PASHP • Sport England – Community Sport Activation Fund opens Jan 2013 – re-worked bid submitted Feb 2013 • Awarded grant April 2013

  4. Project • Kev’s • Why - Hard to engage in PA and Health • Where - 7 priority areas of Wakefield District • How - Using informal sports • Recruitment - Participants • Staffing – 3 employees • Sustainability - Sporty Mate Sportivators • Data – MIS

  5. Parterships The following organisations will be working in partnership to deliver the aims and objectives of the Sporty Mates Project: • Sport & Active Lifestyles (Lead Partner) • Public Health (Partner) • Wakefield District Housing , WDH (Partner)

  6. Activities • Rugby – First programme done • Football – First programme completed, others on going, Taxi driver league • Walking – Training completed some one to ones done • Running – Training completed some started • Cycle – Links made with Wakefield Cycle, British Cycling forum to deliver, looking at Beginner studio cycling, • Golf – Started in two locations Swimming – Swim for a pound • Boxercise - Beginner sessions and community delivery • Multi activity programme??? Is it worth looking at one

  7. Partnerships and Links • Wakefield Council - Active Lifestyles Team, Public Health & Community Engagement Officers, Environmental Health, Streetscene • West Riding - F.A. Just Play • Walking for Health & Change for Life Team – Walking Groups in Area • Run England • British Cycling – Wakefield Cycle Forum, Yorkshire Development Manager, Sky rides • WDH –Tenant involvement officers • NHS and Mid Yorkshire Health Trust (Nurses and Health Trainers) • Rugby Clubs

  8. Promotions & Marketing • Local Press & Media (Ridings FM , 5 Towns FM) • Partnership Organisations (e.g. Wakefield Wildcats Website, WDH Notice boards and offices) • Community Organisations • Area Work Clubs • Local Shops, Supermarkets, Bars and Bookmakers • Health Referrals (Internal and External) • Businesses and work places • Other programmes and facilitating people to attend • Social media - Marketing tools: • Beer Mats, posters, flyers, expression of interest forms • Sporty Mates Branding (t-shirts & bottles) • Targeting Factories and Services • Job Clubs

  9. Outcomes • Increased participation in informal sport • Create strong relationships with Partners • Develop all sports in at least 3 areas throughout district • Ensure sports are accessible in order to break down barriers, cost, locations, sustainable • Support whole lifestyle changes • Recruit, Train and Build Volunteer network to sustain activities, CSLA training, PAC, Qualificattions • Affordable activities for people • Improved Health Awareness

  10. Targets- Year 1 Rugby • Learning from this • Day of session • Location • Time of year

  11. PARTICIPANTS Mark A - Age 36 - Minor learning difficulties • Sunny Bank Care Home • Attends sessions accompanied by a carer • Carer commented – “Mark really enjoys the sessions and looks forward to the whole experience and the other participants have made him very welcome” William M – Age 50 – unemployed • Found out from WDH Job Club at Featherstone Rovers ground • Quite reserved initially but now interacts well with the other participants and has become a real character of the group and often helps with Mark A during the session • Will commented –“ I was a bit nervous at first as I have not done any real exercise for ages and I was worried that the other blokes were all going to be really fit and good players - but after the first session I am really enjoying the sessions and I feel really good after them” Potential candidate for Sporty Mates Champion

  12. Future Plans • Programme activities, events and pathways • Expand Sporty Mates Brand & Marketing - Launch • Sporty Mates in the Community recognition • Daytime sessions – target unemployed and shift workers • Build participant relations (create, build and sustain sessions) • Budget manage - Inexpensive activities • Variations of the sports e.g. Beginner sessions studio cycling, boxercise, Football Golf • Costs – will people pay a little towards activities • Multi sport component • Demographics of district

  13. Future Activates • Lads and Dads, Drop off Dads • Targeted Groups of Males, substance misuse, mental health, homeless • WDH open spaces • Events, supermarkets • Workplace leagues • Cycle training schemes • Identify more volunteers

  14. Ian Smales Active Lifestyles Officer ismales@wakefield.gov.uk

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