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talkSPORT & CAPITAL ONE: CAPITAL ONE CUP

talkSPORT & CAPITAL ONE: CAPITAL ONE CUP. Aim: To communicate naming rights in their first year of sponsorship. 73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a 16% uplift. Cross-Platform Campaign.

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talkSPORT & CAPITAL ONE: CAPITAL ONE CUP

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  1. talkSPORT & CAPITAL ONE: CAPITAL ONE CUP Aim: To communicate naming rights in their first year of sponsorship 73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a 16%uplift Cross-Platform Campaign Engaging Social Media Debates Sponsored live commentaries across the tournament Giving fans a voice High-impact print campaign

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