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Video Communications

Video Communications. Three Kinds of Stations. Public Cable Commercial. Raising Money . Public – Free Cable – Subscription Commercial – Paid Commercials. Price of Commercials. The price of commercial time slots are determined by what?.

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Video Communications

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Presentation Transcript

  1. Video Communications

  2. Three Kinds of Stations • Public • Cable • Commercial

  3. Raising Money • Public – Free • Cable – Subscription • Commercial – Paid Commercials

  4. Price of Commercials • The price of commercial time slots are determined by what? How many people are expected to be watching the television at the time of showing.

  5. Four Kinds of Commercials • Storyline – It tells a story

  6. Testimonial – Someone usually famous testifies that a product works according to the claims of the company.

  7. Demonstration – The product is demonstrated to the audience

  8. Analogy – The viewer is to associate a product with a feeling Happiness

  9. Types of Camera Angles • Close – up : face or body shot

  10. Medium – Shot : A shot that includes the entire subject with some of the background

  11. Full Shot – A camera shot that shows one or more subjects completely.

  12. Angle – shot : a camera shot taken from any position except straight on.

  13. Cut – An immediate change from one scene to another.

  14. On Camera – The person speaking is seen on camera

  15. Pan – Movement on the camera from right to left or from left to right.

  16. Tilt – Movement of the camera up or down

  17. Voice Over – The person speaking is not seen on camera

  18. Storyboard • The storyboard contains three columns

  19. Video – This column contains instructions for the camera man.

  20. Visual – This column contains pictures showing what is being seen

  21. Audio – This column contains what is going to be said or heard

  22. The final goodbye

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