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Sergey Barandich is Specializing in Automotive Marketing Both Online and Offline

Sergey Barandich shares that most people prefer to buy a car look online first before even visiting an auto dealership in person. He plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media. He develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and services.

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Sergey Barandich is Specializing in Automotive Marketing Both Online and Offline

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  1. Sergey Barandichis Specializing in Automotive Marketing Both Online and Offline

  2. Sergey Barandich Deals in Automotive Marketing Online and Offline • Sergey Barandich shares that most people prefer to buy a car look online first before even visiting an auto dealership in person. • With this in mind, consider what you can do with offline marketing when you already know what a potential car buyer is interested in. • It’s best to access your car buyers through everything from your website, social media, to the never-ending process of direct mail.

  3. He Shares Some Tips for Successful Automotive Marketing • Sergey shares that search retargeting makes advantage of consumers' internet search and browsing behaviour to reach out to others who are interested in buying an automobile. • It creates targetable audiences based on prior web searches and intent. • You may even further filter the population targeted with search retargeting by refining your campaign based on the freshness of user intent signals, which should correspond to your sales cycles.

  4. He Further Talks About Offline Attributions • According to Sergey Barandich, offline attribution bridges the gap between geolocation data and any prior interactions a client has had with your digital campaign. • It offers a complete picture of the interactions that lead up to a sale to both the sales and marketing teams. • When consumers are on the car lot, this type of information may enhance advertising and promote sales.

  5. He Explains Automotive Marketing by Direct Mail • When it comes to direct mail marketing; you have a plethora of alternatives, which is never a bad thing in this digital era. • Sending a repurchase letter, model release information, finance offers, or a simple congrats message are all options.

  6. He is Highly Specializing in Automotive Marketing • Sergey Barandich plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media. • He develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and services. • Sergey works with the dealer and general sales manager to develop upcoming ad campaigns. • He communicates with customers to determine their needs and interests.

  7. Pertaining to His Education Credentials • Sergey completed diploma in Mechanical Engineering from Sheridan College. • He holds 310S Automotive Technician License. • Automotive Remarketing Magazine granted him the 40 under 40 Award.

  8. Thank YouSergey Barandich

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