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By Jarrod D. Greer

DIESEL. By Jarrod D. Greer. Background Info. Founded by Renzo Rosso Brand “Diesel” began in 1978 Headquarters: Molvena, Italy In ’91 they embraced int. marketing. Product Lines. D/Diesel DieselStyleLab Diesel Kids 55DSL. Company Achievements.

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By Jarrod D. Greer

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  1. DIESEL By Jarrod D. Greer

  2. Background Info • Founded by Renzo Rosso • Brand “Diesel” began in 1978 • Headquarters: Molvena, Italy • In ’91 they embraced int. marketing

  3. Product Lines • D/Diesel • DieselStyleLab • Diesel Kids • 55DSL

  4. Company Achievements • Present in over 80 countries & almost 50 company-owned stores • 1996 – opened Flagship on NY’s Lexington Av. (London, S.F., Rome) • Recent Single-brand stores include Copenhagen and Tokyo • Many advertising/mktg. awards

  5. Web Sites • http://www.diesel.com/ • http://www.diesel.com/successfullivingguides/

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