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WordPress & Working with Clients. Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough.
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WordPress & Working with Clients Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough
I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means: Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart Who is Tammy Hart?
Sales Pitch How do I sell WordPress to my clients?
Sales Pitch What do they need? Low cost Content Management Good support Room for Growth Customizability Do it yourself maintenance Media Tools Keep in touch with the audience Scalability What Would WordPress Do? It’s free! Easy to use admin interface Unmatched community Add content now & later Thousands of themes & plugins Easy as writing an email Built in tools and plugins Multiple subscription options Caching helps!
Design & Function How do we decide what their website will look like and do?
Where do you start? Ask questions Budget Timeline Examples and Models Current Design Resources Start them with a list of functions Don’t be afraid to suggest a better way Make sure they will have all the essentials What Can WordPress Do? Customize a ready theme Start from scratch All your essentials Static content Blog/News Thousands of Widgets Contact Forms Social Media Integration Subscription Integration Design and Function
Above and Beyond the Call of Duty Portfolio Entries www.tammyhartdesigns.com Paid Content Subscriptions www.nhpoliticalreport.com Event Information and Calendars www.pasadenasymphony-pops.org Custom Author Information Pages www.thecoachingassociation.com Integrated Image Slideshows www.openhandremodeling.com Multiple Languages www.march18.org
Content How do I get content from my clients and properly deploy it through WordPress?
Content • Get started off right • Develop a site map first • Set and enforce deadlines • When you’re designing, they should be writing • Use the right tools • Set up their WordPress site before designing • Jumpchart www.jumpchart.com • Use plugins to manage pages • pageMash > Page Management • My Page Order
Walkthrough How do I hand over the reigns and keep their learning curve to a minimum?
A few steps: De-clutter the dashboard Set up their multiple user accounts for them Install the essential plugins for them Do a live walkthrough Advise them of upgrades Offer a list of resources Remember: WordPress is easy! Give support after launch Walkthrough
Resources for Clients • WordPress.org http://codex.wordpress.org/Getting_Started_with_WordPress • WordPress.tv How to Videos http://wordpress.tv/category/how-to • WordChalk Classes www.wordchalk.com • Fresh Workshops Live Training www.freshworkshops.com • As their developer, you are your client’s best resource!
Thank You Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart WordChalk: Learn More About WordPress with Live Classes, In Person and via the Web Next Class: Saturday, January 23rd Website: www.WordChalk.com Twitter: @wordchalk Ask me for your 15% off discount code for WordCamp attendees only!