Salesforce : Empowers Banks To Connect With Customers in a Completely New Way

1. Salesforce : Empowers Banks to connect with customers in a completely new way This is no more surprising that customers’ expectations are increasing as technology changes and define new ways to interact with the businesses. Take the example of ‘UBER’ or ‘OLA’ where you can book a car or pay for your friends as well with a single click only. Customers do expect the same convenience and more personalized experience from the banks as well. Unfortunately, banks always struggle to maintain that loyalty and trust. In the end, customers prefer to buy banking products from their-party vendors. The Salesforce’s newest industry application has given every banker an opportunity to deliver more personalized, connected, and intelligent banking experiences as expected by the customers. The objective of the latest Salesforce financial services is to unlock the full power of the banks to strengthen the customer loyalty and their trust. Salesforce assures that every customer would start loving their banks once again. So, let us move one step ahead and understand the newest industry Salesforce application and how it helps bankers to retain their customers and generating new leads too. Highlights of the article: With the 360-degree view of every customer, bank employees would be more educated and they can help customers to their maximum potential. The connected customers and employees are the primary requirement for any business. With Salesforce Financial Services cloud, Banks would be able to increase their overall efficiency, transparency, and profits etc. Read more: http://www.janbask.com/blog/salesforce-updates-financial- services-cloud-retail-banking/