The Importance Of Industrial Colorants In The Plastic Industry

1. The Importance Of Industrial Colorants In The Plastic Industry Colors sells! Most people in the platic industry are fantatical on getting an aggressive edge, and that can be accomplished with a great understanding of the psychosomatic ramifications of colors. Most of the plastic you’ll see today is coloredcertainly the colours of consumer items, construction products, industrial products, medical products and several other industries employ color as a crucial segment of sales & marketing. Industrial colors are in tue demand. Let’s have a look at some of the possitve effects of colors in your business: Getting Sentimental: Color evokes emotion like nothing else. Shape evokes emotion too and is a close second to color, followed by sounds, smells and touch, in no particular order. Combining color with these other sensory perceptions creates powerful responses. Think of the last time you had a very luscious salad adorned with brightly colored veggies and dressing. Or, think of the last time you had a juicy steak with just the right pink inside. It is the total package of the senses that delivers the punch, led by the eye-popping color attractors. Color is an Expression of the Individual If color was not important, all of our cars would the same, our homes would be colored the same and our clothes would all be the same. If color was not important, ugly brown spots on bananas would be fine for my two year old who turns away and throws himself into the nearest wall if the thing isn't perfectly yellow. (Sometimes I peel it first so he can't see it. That's the dad mojo!) Color is a very natural means of expressing ourselves, our thoughts and what we value. Color Improves Meaning Phrases like "all the colors of the rainbow", "shades of gray" and being "color blind" are woven deeply into the fabric of our culture and into cultures of the world. These phrases evoke mental images that conjure all sorts of meaning to the hearer based on past images. Shared Motivation Color can even effectively communicate ideas and concepts. Take for instance our flag. Red, white and blue are powerfully symbols of blood, purity and honor. They also convey integrity, truth and freedom to interpreters of our national heritage. These powerful concepts can inspire people to achieve great heights. For anyone in the business of making plastics, the power of using the right industrial colorants is key to overall success. The quicker you maximize its value as part of your long term business strategy, the better your output will be. For more information visit:wcmfgr.com