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Cloud Developers Deep Dive Dec 9 , 2014

Cloud Developers Deep Dive Dec 9 , 2014. 1. IBM Confidential. Agenda Opening - Sandy Cadence (25 min) – • Bluemix 1M update –Meg Swanson/Smit Dutta (5 min) • EcoD – Bill Day/Sherwood Yao (5 min) • dWorks –Gina/Dirk(5 min) • OpenStandards - Johanna(5 min)

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Cloud Developers Deep Dive Dec 9 , 2014

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  1. Cloud Developers Deep DiveDec 9, 2014 1 IBM Confidential

  2. Agenda Opening - Sandy Cadence (25 min) – • Bluemix 1M update –Meg Swanson/Smit Dutta (5 min) • EcoD – Bill Day/Sherwood Yao (5 min) • dWorks –Gina/Dirk(5 min) • OpenStandards - Johanna(5 min) • Evangelists Actions - David Boloker (5 min) Developer Strategy & Outreach (25 mins) 2015 Developer Fall plan update Sandy/Laura/Gina/Nigel IBM Confidential

  3. Bluemix 1M update – Meg Swanson/Smita (5 min) IBM Confidential

  4. IBM Bluemix Marketing – Dec Update The cloud platform for the world’s ideas • 9% digital marketing conversion rate from visitor to Bluemix registrant • Focus on microtargeting developers • Introducing new ways to reach devs • 9 new videos in 2 weeks • Expansion of eNurture • Community growing at 10%+ MTM in UVs, views • Dev office hours • Momentum with Dedicated, Docker, Mobile and CF • In-Person engagement • 83 Meetup Groups • 177 Hackathons • 8 major events Projected Actual Results Projected #s in nine months: 1.2M unique visitors 2.8M page views

  5. Marketing Demand Generation ActivitiesTop performing digital tactics (from Bluemix global marketing + developer demand program) Paid Media Paid Search Webinars Technical Blogs Run technical webinars every 3 weeks and promote chapters afterwards. 1K+ non-IBM attendees per Webcast, 60% convert into trial – CAC $25. 50K views/month of technical blog series, used as basis for social and PR outreach.

  6. Bluemix Marketing Analytics for Digital Marketing Date range 1-Nov to 4-Dec 2014 Note that the below is a subset of all Bluemix outreach as these stats are driven by digital Coremetrics tagging. Digital marketing activities should yield 2-4% whereas account-focused teams should yield 15-25%.. Watson Developer Cloud - According to vendor parameter tagged traffic “WatsonDeveloperCloud”

  7. January Bluemix Announcements Marketing Focal: Smita Dutta

  8. Bluemix presence @ Interconnect Showcasing Customer Stories Hybrid Cloud Design Thinking Core announcements @ InterConnect include Alchemy, Bluemix Local, continued momentum of Bluemix and showcasing key client wins and technology partnerships Mobile IoT • Main Tent Feature Spots • Alchemy and Bluemix Local Announce • Clients SilverHook, GameStop (TBC) • IoT Demo, and DevOps Demo Cognitive DevOps Services 6 Big Data • Major Sessions seating 300 ppl • Featuring end-to-end use cases of a client’s story • Complemented with online site that accompanies each presentation 16 • Labs @ Interconnect • Live coding demos run by our featured developers • All labs will also be launched online 9 IBM Bluemix Marketing Focal: Nicola Lupini

  9. IBM Bluemix 30-Day Trial Nurture ExperienceTracking daily and optimizing content for maximum engagement • Day 1 – Welcome email • Day 3 – DevOps Focus email • Day 6 – Here’s what others are doing (customer use case) email • Day 12 – Cloudant feature email • Day 16 – Watson feature email • Day 23 – 7 days until you expire, and feature of new partners email • Day 29 – One day prior to expiration • Day 31 – One day after expiration email • Additional emails: • First day of each month there is a monthly newsletter to all paying and trial users. • Intermittent emails corresponding with new services announced. • Upon becoming a PAYGO account, get a congratulations email. Marketing Focal: Bryan Casey

  10. IBM Bluemix Marketing: Hackable Banner AdInvites developers to hack the banner & unlock a reward, the 30-day trial. In market mid-November. To start, must open the Inspect Element Once solved, linked to content rich landing page Puzzle clues embedded in code to guide developer End-to-end dynamic hacking experience. See it in action. Marketing Focal: Jennifer McDonough

  11. IBM Bluemix Marketing – Bluemix App Challenge30 days, 3 judges, $12k in prizes, 41 registrants. Winners to be announced Dec. 15th Top Finalists Sneak Peek Chat App Translator Translates chat into various languages using Watson Collaborative Concepts Map Pulls concept maps from Encyclopedia data using Watson Mood Locator Shows the mood of a city based on real time social data using Watson

  12. EcoD - Sherwood Yao (5 min) IBM Confidential

  13. BlueMix / Coremetrics – Statistics by Session/Country (December) EcoD 430 Tagged Bluemix URL’s December Statistics

  14. BlueMix Registrations – Statistics (week of 12/08/2014) December Performance Summary Unique Visitor Goal: 160,000 Total Unique Visitors: 67,478 Average Daily Unique Visitors: 8,188 Projected Month's Traffic: 245,627 Projected Traffic Difference to Goal: +85,627

  15. BlueMix / Coremetrics – Statistics by Marketing Tags (week of 12/07/2014)

  16. BlueMix / Datameer Engine – User Registrations & App usage Total Users 158,318 Total Apps 207,903 IBMers 36,915 IBM Apps 172,062 Non-IBMers 120,805 Non-IBM Apps 35,841 Contact State & Subscription State = Active (non-IBM, State=Active) NonIBMers 22,015 Apps 16,032

  17. Progressing Bluemix From Experience to Adoption via the Innovation Centers Toronto IIC IBM Global Entrepreneur Day Nov. 22, 2014, IIC Toronto, Canada SPORTSHACK Friday Nov 14 - Sunday Nov 16 Team Raisins - Player Tracking System Service: SQL Language: Java, JavaScript, Node.js, HTML 5 Hardware: iBeacon, Moto 360 Platform: Bluemix KANU - Rowing Service: ClearDB Langauge: Java, C++ Hardware: Exoglove Platform: Bluemix MYOwnTrainer - Fitness Language: Java Hardware: Myo Platform: Bluemix • 1,500 attendees – Sold Out! • 200+ inquiries (GEP, Bluemix, Softlayer) • (Link) • 20 Apps • SPORTSHACK • Driving adoption with • custom workshops • Kiwi now using Cloudant and Bluemix • LiveGauge, Majic solutions -- wearables devices enabled • LiveGauge has clients from Azure to Bluemix (in works) 8 Workshops, 32 Meetups Bluemix Days SportsHack Winners

  18. Learn Experience Adopt Advocate 23.-24.09.2014 I Berlin Providing GTM opportunities by connecting developers with clients Berlin. T-Shirt meets Tie • Participants: 281 (Sold out) • Tweets: 104.791 impressions • More than 40 sheduled one-to-ones • Reference stories: Car2Go, Preveniomed, MobFox • IBM Bluemix, IBM Global Entrepreneur, SoftLayer, Eperi, Car2Go, Social Media

  19. Six ISL Technical Rock Stars awarded with cash prizes – for Social Influence and Meetups impact 5 Stretch Assignment Projects ongoing at ISL for innovations on the Bluemix platform Drive Progression to Deal Close • Enterprise Customers • Client Wins • Total: 24 Wins • SI Engagements • Etihad Airways – Use case for demo being finalized. Bluemix Overview to be presented to client next week • Bharti Airtel – demo of DTH application on Bluemix done for their Chief Architect and his team on 13th Nov • Bosch Business Solutions – discussions on Bluemix capabilities and IoT done on 31st Oct. PoC to start in 3rd week of Nov • Cognizant – Bluemix CoE launched by Steve on 15th Oct. Follow-on Actions underway including Bluemix Garage conversations • CapGemini – Connected Car project – more IoT capabilities being added • Infosys – Discussions with SVP, Quality completed. Bluemix Demo completed for his Tools Group • TechMahindra – GTM and Commercials proposal being worked on (Q4 Opportunity). Hackathon and Innovation Summit activities being planned for December • Accenture Technology Labs – Bluemix briefing done on 11th Nov; follow-up planned this week • HCL Technologies – Bluemix & Cloud Presentation to their CTO done last week; follow-on Deep Dive workshops to be planned • MIET – Cloud Computing Lab • Phoenix IT Solutions – RevenueScout application • AdroIT Technologies – CAMSS training using Bluemix • Decimal Technologies – Mobile Expo App • BluePi Consulting – Cloud Computing projects • CapGemini – Connected Car project • Strategy Advisory Group • Diligent Bytes • Trendwise Analytics – Real-time Telvision Audience Metrics Analysis • RedBytes – Mobile Games and Educational Apps • BlissLogix – Mobile CRM • Fixnix Solutions – Governance and Risk Mgmt • Cyber Pyramid – Fraud Detection for education sector • SKIT, Jaipur – Cloud Computing Lab • C-Net Infotech – Mobile HR Management App • Events/Conferences • SWG-GBS Techathon – Successful 2-day event on 22nd/23rd Nov – 450+ apps submitted for evaluation • Bluemix Hands-on Lab at Grace Hopper Computing Conference – 20th/21st Nov – Huge interest, 400+ registrations, 200+ participants for Hands-on Labs • Academia • Qualified Pipeline • ISV Engagements • TGMC 2014 Contest launched on 15th Oct – new automated filtering and evaluation process being worked on • IIT Kharagpur Entrepreneurship Drive – Bluemix roadshows in 20 cities – covered close to 13000 students • Meghalaya Govt – Dept of Education – Teacher Information Mgmt System – Completed final presentation last week • Rosmerta Technologies – Library Mgmt System – porting ongoing • Dr. MGR Educational & Research Institute – Cloud Computing Lab • Mastercom – Telecom ISV – IoT, MBaaS focus • SilverLake – Mobile healthcare app • Pinovus – Compliance & Reporting framework • EdgeVerve – Dedicated Bluemix • Paxcel – Surveillance app • C-Net Infotech – Mobile HR management app • iGate – Social/Document Analytics • Startups • ISL Highlights • MoU’s signed with 4 Incubation Centers • IBM SmartCamp Startup Challenge (10th Oct) a big success!! • Elite Infosystems, Wolkensoft have completed porting on to Bluemix recently • Ideyeah Solutions – Decision Support Systems

  20. ISA Bluemix ISV Opportunities Update

  21. ISA Bluemix Startups Onboarding Update

  22. dW– Dirk / PK(5 min) IBM Confidential

  23. IBM YTD Results

  24. Open Standard – Johanna Koester (5 min) IBM Confidential

  25. Wk 11/9/14: What Happened This Month – Open Technologies What’s Happening Next – Open Technologies IBM Confidential 25

  26. Top Ways for teams promoting IBM Services to Get Engaged 1 Have your team contribute socially. Blogs (50K+ monthly views), twitter, LinkedIn. We publish daily: developer.ibm.com/bluemix or write for developerWorks 2 Get your experts engaged in our weekly video series of developer focused technical/how-to/demos videos. We can film in Austin or RTP or discuss other locations. 3 Bring rich content to our digital Nurture efforts. Both email and paid media. Contact Bryan Casey for more details. Contact bfcasey@us.ibm.com with questions or to get started. Marketing Focal: Bryan Casey

  27. Open Tech Lead – 2nd place Technical Rock Star for Cloud “Daisy” - 2nd place cash recipient for the Meetups Challenge as part of the Technical Rock Star for Cloud Program for your Meetup "Docker, Open Stack Ceilometer, 4th OpenStack Anniversary, OpenStack workshop."

  28. OpenStack Summit Paris Optics Sponsors • More than 4,600 developers & users in attendance • 33%  - Product Strategy/Management / Architect • 26%  - Developer  • 16%  - User / Operations SysAdmin  • 9%  - CEO / CIO / IT Manager  • 10%  - Business Development / Marketing  • 6%   - Other  • Sponsors – 89 • Press & Analysts – 80 • Percent of 1st timers – 58% • Countries represented – 62 • Companies represented – 876

  29. The Gears of the OpenStack Summit 4 Sponsor Presentations + 19 Technical Sessions Docker meets Swift session featured in OpenStack Superuser online publication Booth Crawl Giveaways 14 demos 145 leads

  30. Cloud Foundry Foundation Launch Day (Dec 9) - IBM Led Tactics Blogs: Angel Diaz (Wired) Sandy Carter (TBD, H. Johnson, S. Johnston) Chris Ferris (ToC) Nancy Pearson INTERNAL (Cloud mktg lead) IBM CF Dev (M. Sykes) Steve Robinson INTERNAL (TBD, N. Vega) PR/AR: Open Technology year end Overview PR – Dec 16th - Tentative PR/AR Pre-briefs IBM Website: Ibm.com leaf (complete) Open Cloud page (in process) • Social Media: • @IBMCloud & @IBMBluemix support • IBMBluemix building sample tweet landing page • IBM social media team working with Ogilvy on a “social tile” • EcoD team pushing to DigitalNYC IBMer Sales Education: Internal Communique Internal Webcast *Dec 10th* FAQs Client Facing Deck

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